Google Introduces Bid Simulator

August 4, 2009 | By Marc Porcelli | No Comments »

Google continues to push performance when it comes to online advertising. A few weeks ago Google lowered the threshold from 50 sales in the last 30 days to 15 sales to have Conversion Optimizer enabled. Conversion Optimizer is basically Google’s automated tool that works to attain sales on a CPA basis.

This week Google introduced bid simulator which according to Google:

The bid simulator, launched today, is a feature of the new AdWords interface that shows you the potential impact of your bid on your advertising results. While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids.

Using data from the past seven days, the bid simulator re-calculates the number of impressions for which your ad could have shown had you chosen a different maximum CPC, how many clicks your ad could have gotten for those impressions and how much those clicks could have cost. The feature provides increased transparency into the AdWords auction and gives you the insight to make more informed bidding decisions to meet your advertising objectives.

This is a tool that can give you a sense of cost and scale. Although none of these tools are 100% accurate, they can provide strong indicators.

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Category: PPC, Search Marketing

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