Online Pranksters

Today’s post is not related to online marketing, no seriously it’s not.

I was having breakfast with my family on yesterday, when my father mentioned an article that he read on the Globe & Mail. The article my father was referring to is called, Out-of-line pranksters take cover online. My father started with a story about a prank call that took place earlier this year in Manchester, NH at a KFC store:

Last February, a frantic call came through to a Kentucky Fried Chicken restaurant in Manchester, N.H., at the height of the lunchtime rush.

It was from corporate headquarters and it was urgent: A toxic chemical had been released through the restaurant’s sprinkler system.

Employees were told to strip down and urinate on each other to neutralize the chemical.

If they did not, everyone would die.

“I need you to be strong, I need you to be brave,” a man named Jeff Anderson told his panicked staff in Manchester.

“You need to do exactly what I say,” he urged, in a faint Southern drawl.

And so they did.

Police pulled in half an hour later to a bizarre scene: Naked women, doused in each other’s urine, milling about the parking lot.

There was no trace of the chemical. As it turned out, there was no Jeff Anderson.

The entire call had been a hoax, orchestrated by “Dex,” a twentysomething Canadian prankster, who now finds himself at the centre of a controversy that highlights how our definitions of humour are evolving in a digital age, where the Internet provides anonymity and encourages an inflated sense of importance and extra distance from the consequences of action.

This is pretty much, The Jerky Boys 2.0. Although many of the pranks are anything but funny, the way they are conducted is nonetheless interesting.

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