• Online Marketing Strategy: The Power of Freebies| Leave a Comment

    Always a fan of infomercials since I was a little kid, and fascinated as an adult at just how large the infomercial industry is. The “As Seen on TV” vertical has always been large and has significantly expanded in recent years. This expansion has been turbocharged due to the recession, and larger brand advertisers [...]

  • 2010 Affiliate Summit West (late) Re-cap| Leave a Comment

    The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!

  • iDate 2010 Miami Online Dating Conference| Leave a Comment

    For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.

  • How to Effectively Test Your PPC Ads| Leave a Comment

    Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

  • Getting Back To Blogging| Leave a Comment

    Google’s ongoing clash with the newspaper industry is discussed as well as the anticipated Mobile disruption that Google’s newly announced Nexus One mobile phone will have on the market.