How to Effectively Test Your PPC Ads

January 13, 2010 | By Marc Porcelli | No Comments »

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Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

If your organization uses search, of if you yourself are interested in search marketing this will give you a very solid foundation. Like everything done online, it is all about testing and continuous improvement of conversion – you can always improve.

SES San Jose Ad Testing Research & Findings

View more presentations from jonathanmendez.

Perhaps the most interesting concept from the presentation for me was the L9 array concept. An L9 array in this example is used to cover all combination’s of two parameters with three levels each. The idea is to produce a high quality product at a low cost, more information can be found here.

Take some time to go through the slides, this is one of those presentations that will get you thinking outside the box.