iDate 2010 Miami Online Dating Conference
Today is the official start to iDate 2010 in South Beach, Miami. Outside of the fact that this event takes place in the middle of the winter in a higher attractive location, this is the best (and only) online dating event in the industry. I have been booth a speaker and attendee for the past four years and I always look forward to these events.
For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending this event as a sales executive and a marketing executive and I still am able to garner new business during each event.
The online dating business is highly competitive, yet it is very vast and offers great opportunity for innovative and progressive companies. I have worked with dozens and dozens of online dating companies in various stages from start-up to managing the marketing for the most trafficked and largest online dating site and they are all different and unique. Like online dating sites, I have also worked with affiliates and portals that promote online dating sites, many of which also attend this event. If you are serious about your online dating business, this is the event to attend. If you can not attend, there are two blogs in particular that you should be following for updates Online Personals Watch and Online Dating Insider.
During this years conference that gets underway today, I look forward to hearing and meeting with new and existing dating sites and affiliates to see how they are expanding and growing the industry.
Some of the biggest trends in 2010 continue to be innovative ways to attract users through Facebook, Myyspace and other large social networking sites; monetizing new and existing users through relevant and wanted email; optimizing the lead acquisition model to be more cost effective; monetizing existing paying and non-paying users; up-selling non paying users (free sites) or “basic” users from paying sites; and of course retention.
Of particular personal interest is also the pay-wall, where users are presented with options to purchase a subscription to an online dating site (or up-sold). The Pay-walls in the industry show significant opportunity for improvement. Also of personal interest are organizations re-marketing efforts and how they can more effectively up-sell free or basic users into more profitable subscription plans.
This year, online dating advertisers in particular need to focus on acquiring users for less and ensuring that they are effectively monetizing all users. This is particularly important as the space becomes more and more competitive and LTV’s for paying sites continue to be squeezed by free dating sites, predominantly Plentyoffish.com.
I will be do my best to update or at least re-cap the conference shortly.
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