2010 Affiliate Summit West (late) Re-cap

January 28, 2010 | By Marc Porcelli | No Comments »

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The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!

On Sunday, the best part of the show took place, The Meet Market. AzoogleAds, my employer was again the Diamond sponsor and we had the table at the front of the room when attendees first walked into the show. The Meet Market began at noon and right away it was busy well until closing time at 6pm. The Meet Market has always been what I consider the most productive and important aspect of the show, particularly when it comes to new business. Even when I was an advertiser, before returning to AzoogleAds (Epic Advertising) I also always felt the Meet Market was the best part of the show outside of meetings.

The Meet Market seems to attract a different caliber of attendees, predominantly those that are more serious about their business. While many people stayed out all night on Saturday, and where too exhausted to get up for this event on Sunday or who where not playing the tables and wagering on the NFL games, this event was all about business. Those that attended and have attended this event know what I mean. I have always and will always require my employees to be at this event from start to finish.

On Monday, I spent most of my day in meetings, but did have a few hours at the AzoogleAds booth between Noon and Five. The show floor had a nice level of energy with many motivated individuals making the rounds in an effort to expand their business. There were a lot of booths, with many smaller or micro-booths in the back of the show this year, I believe this was new. I personally like the idea of having smaller micro-show booths for never or companies that were not looking to have as much of a presence. This was a great idea from Shawn and Missy who run the event.

Monday evening before meetings over dinner, I went to the Meetup202 event sponsored by Bloosky. The event was well-managed and offered strong opportunities for further networking and business development. In fact I picked up a new advertiser in the Elevator to the event, and that’s how it works at these