The Online Value Chain
MediaPost used to, and still may, put out charts that provided graphical overviews of the online space. Today, via AdExchanger.com, I came across a great ad ecoystem map. The map was presented during an IAB industry overview session by Terence Kawaja, a managing partner of investment bank GCA Savvian.
View a larger size of the image by clicking here.
Although I was not in attendance, some of the same themes sound familiar (via adexchanger.com) including an overcroweded marketplace, Google pushing into display, and data being of high importance.
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