- Creating Conditions | Disease Branding and Online Marketing| Leave a Comment
I recently came across a very interesting article on CNN.com titled, How to brand a disease — and sell a cure. Initially, I was drawn to the article because of the branding spin in the title, but after reading it, I started getting a few ideas. How could creating conditions, or what I interpreted as alternative calls to action increase conversion in online marketing campaigns?
- The Rise Of Reward Payment Methods Online | Zynga And American Express Partner| Leave a Comment
It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going.
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