About Me

Experienced and highly successful online marketing executive. Extensive experience managing 50 million++ annual portfolios of clientèle. Unparalleled access to distribution and key decision makers. Proven ROI through predictive modeling translating to actionable results. Extensive experience in channel management.

Expert online industry knowledge. Active relationships with corporations such as Google, Yahoo, Microsoft, MySpace, Classmates, AzoogleAds, ValueClick Media, CPA Empire, MediaWhiz, Hydra Media, and Vente to name a few. Vertical expertise in Finance (Credit Cards), Debt, Dating (Singlesnet.com, True.com, Mate1, FriendFinder) and Auto.

Proven track record closing clients such as GE, FTD, Lifelock, 2nd Story (Tax Act), WorldWinner and dozens more. I have also managed hugely successful campaigns such as True.com, Omaha Steaks, Stamps.com, Singlesnet.com as well as over 90 others.

- Prospecting, negotiating, and closing long term multi million dollar sustainable partnerships with top Fortune 500 companies
- Business Development & Management
- Concept Development – ideas to implementation
- Optimization focused
- Segmentation
- Retention/ROI through metrics and revenue growth strategies
- Extensive, industry specific Rolodex
- P&L management
- Strategic Planning
- Lead Generation

Experience

Vice President, Sales
Epic Advertising (AzoogleAds)
July 2008 – Present

Responsible for the Azoogle Advertising Network sales, including the NY and Toronto network sales team management, and P&L. Manage top tier advertiser relationships via CPA, CPC, and CPM delivery. Specialize in subscription based continuity, acquisition and, retention.

Chief Marketing Officer
Singlesnet Inc.
April 2007 – July 2008 (1 year 4 months)

Define and execute marketing partnership strategy, product marketing strategy and roadmap. Engineer SEO and SEM strategies and initiatives. Monitor industry trends in the online arena and translate insights into actionable predictive modeling. Manage multiple partnership levels: affiliates, business development, publishers/networks, search engines, e-mail/newsletters, and content overseeing multi-million dollar annual budgets. Set creative direction through innovative strategic planning.

Oversaw all customer acquisition for Singlesnet.com including online and offline, business development, marketing, sales and strategic partnerships. Manage multi-million dollar partnerships with publishers and affiliate networks, search engines, emailers and media buyers. Fully responsible for marketing and acquisition P&L. Grew Singlesnet into undisputed market share leader for second half of 2007 and into 2008(Hitwise).

Director of Toronto Ad Sales
AzoogleAds.com
July 2006 – April 2007 ( 10 months)

Managed sales team out of corporate office in Toronto. Managed over 4 Million dollars in monthly revenue. Prospect, Negotiate, and closed long term multi-million dollar partnerships. Worked closely with executive team to ensure their vision is communicated and met. Represented and managed top accounts on the AzoogleAds network. Worked closely to develop skill sets of Sales Managers and expanded revenue. Closed GE, FTD, 2nd Story (Tax Act), Lifelock and Worldwinner. Managed True.com, Lexington Law and Omaha Steaks with record numbers.

Business Development Manager
AzoogleAds.com
May 2005 – June 2006 (1 year 2 months)

Was responsible for forming and expanding partnerships with U.S. domestic companies seeking online advertising, lead generation, and new customer acquisitions. Day to day operations include contacting key business developers and advertising personnel, negotiating contracts and advertising commissions. Managed Finance and Auto verticals.

Owner
Marcvtec.com (Sole Proprietorship)
July 1999 – April 2005 (5 years 10 months)

Managing and developing customer relationships. Consulted with small business to develop an online marketing strategy. Was responsible for numerous clients media buying.

Business Analyst
Hewitt Associates
2002 – 2004 (2 years)

Team leader who automated several fortune 500 benefits plans. Delivered and maintained a fully functioning web based benefits system to the client team. Enhanced existing systems; created and customized new system, which reduced costs and overhead. Analyzed benefit plan requirements and system functionality. Provided ongoing customer service support.

Testimonials

“Marc is an insightful, results driven marketer with a firm understanding of performance-based marketing. He understands how to build and grow client/partner relationships, and has the foresight to focus on win-win scenarios for all involved.” December 18, 2007
Susan Weiner, Vice President of Sales, Datran Media

“Marc is one of a kind. Not only is he extremely smart and very diligent when it comes to work, he also just plain “gets it,” which is something very unique. I have had the pleasure of knowing Marc for over 3 years and have been continually impressed by him. If you want a tough negotiator sitting across the table from you, sit across from Marc. If you want a good business colleague to bounce around ideas, Marc is your man for that too.” December 4, 2007
Alex Zhardanovsky, CO-Founder, AzoogleAds

“Working with Marc has been a pleasure and a learning experience at the same time. Marc is always willing to go the extra mile to help create and maintain business deals.” November 28, 2007
Mike Krongel, President, Intermark Media

“Marc has been instrumental in managing the expansion and execution of Singlesnet.com’s online marketing strategies which has become the main drive in expanding Singlesnet.com’s business. He has managed to maintain a industry leading pace in market share growth which has lead to Singlesnet’s ability to remain number #1 in the online dating vertical for the last three quarters in 2007. His knowledge of the online industry and marketing/advertising as a whole has helped skyrocket my abilities as a Director of Affiliate Marketing and has helped me develop quickly into my role. His commitment to bettering the work environment is contagious. Working with Marc is a pleasure.” November 28, 2007
Moufid Al-Joundi, Director of Affiliate Marketing, Singlesnet Inc.

“Marc stands out among sales focused online marketing leaders. He does his research, makes decisions quickly, and pushes for the right numbers and results without loosing his patience. I’ll look for him among the rankings for rising online marketing stars.” October 8, 2007
Joshua Iverson, Director, Advertising Sales, United Online

DISCLAIMER
***The views expressed on this blog are my own and in no way reflect the views of my current or any past employers. The views and opinions expressed by visitors on this blog are theirs solely and may not reflect mine.***

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