Archive for the ‘Ad Networks’ Category
Thursday, July 3rd, 2008
Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. "It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story."
Debating the Long Tail By Chris Anderson | Harvard ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Rankings, Search Marketing, Social Networking | No Comments »
Wednesday, July 2nd, 2008
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. "The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don't see the climate improving any time soon."
Web Design Case Study: Community By Helen Walters | BusinessWeek.com. "More and more businesses want an ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Code, Creatives, Mergers And Acquisitions, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Tuesday, July 1st, 2008
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com "CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide."
Performics Becomes ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Social Networking | No Comments »
Monday, June 30th, 2008
Online ad spend growing at "phenomenal rate" By Helen Leggatt | BizReport.com. "Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC."
Bringing Health Records Online By Catherine Holahan | BusinessWeek.com. "When he worked in the emergency room, Dr. James ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Legal, Monitization, Rankings, Search Marketing | No Comments »
Saturday, June 28th, 2008
First luxury brand runs MySpace ad campaign By Helen Leggatt | BizReport.com. "The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'?"
Free Online Webinar For Googles Analysis Products ...
Posted in Ad Networks, Search Marketing, Social Networking | No Comments »
Saturday, June 21st, 2008
Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. "The Yahoo resignation parade is getting so popular that Wired contributing editor Matt Honan created a Do-It-Yourself Resignation Letter, just fill in the blanks and hit submit (nice subject line on that email, by the way)."
The iPhone's Next Frontier: ...
Posted in Ad Networks, Affiliate Marketing, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Social Networking | No Comments »
Thursday, June 19th, 2008
Web use at work can be constructive, study says By Associated Press | Cnn.com. "It's no secret that people sneak in some personal e-mail and Web surfing when they're supposed to be working."
NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. "With lawmakers gearing up to ...
Posted in Ad Networks, Behavioral Targeting, Legal, Media Buying, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Wednesday, June 18th, 2008
5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. "Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Monitization, Online Marketing, Recession Marketing, Social Networking | No Comments »
Tuesday, June 17th, 2008
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. "Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It's Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels."
Social Networking ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Fraud, Legal, Monitization, Social Networking | No Comments »
Tuesday, June 10th, 2008
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. "The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power "in generating awareness and traffic for, in this case, a ...
Posted in Ad Networks, Behavioral Targeting, Creatives, Mergers And Acquisitions, Monitization, Recession Marketing, Social Networking, Video Advertising | No Comments »
