- Demand Side Platform’s (DSP) And Why You Should Care!| 1 Comment
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.
- The Online Value Chain| Leave a Comment
The online value chain – in graphical format.
- Leadscon Las Vegas 2010| Leave a Comment
Today was the start of Leadcon 2010 in Las Vegas. The show is again being held this year at the Mirage, but this time with some 2000 attendees. For the individuals that attended last year, you know this a well-organized and very well represented show…
- 2010 Affiliate Summit West (late) Re-cap| Leave a Comment
The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!
- Working with Online Ad Networks| Leave a Comment
Being that I work at Epic Advertising and have been a customer of other online ad networks, I would like to think I have a firm understanding of the online network space. Today, eMarketer released an article titled, “Pros and Cons of Online Ad Networks” which has some very interesting pointers.
- Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?
- The Challenge of Remnant Inventory| Leave a Comment
There has been some great debate recently concerning remnant inventory online. Is the issue technology, people, the competitive marketplace or all of the above?
- John Chow’s Affiliate Summit East Video Tour| 1 Comment
John Chow captured some video of the Affiliate Summit East – if you did not attend, the video gives you a feel of how the show was.
- Affiliate Summit East 2009 Recap| Leave a Comment
My Affiliate Summit East 2009 recap.
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
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