- Who Are The Top Online Publishers?| 1 Comment
Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, “the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]
- Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]
- Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- Obama Online, 50 Mbps, Online Econonmic Woes & Facebook Verified Apps| Leave a Comment
The Marketing of a President by John Quelch | Harvard Business Review. “When the book is written on this election, it should not be titled The Making of a President but The Marketing of a President. Barack Obama’s campaign is a case study in marketing excellence.” Of similar interest, but with more of an online [...]
- What I Am Reading | November 13, 2008| Leave a Comment
Nielsen: 80% of US adults have shopped online since May by Kristina Knight | BizReport.com. “Online shopping isn’t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.” Google [...]
- What I Am Reading | November 12, 2008| Leave a Comment
Google Flu | By Google. “Each week, millions of users around the world search for online health information. As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. You can explore all of these phenomena using Google Trends. But can [...]
- Ad:tech NY Recap| Leave a Comment
Although ad:tech NY was last week, I though I would still add my two cents. First of all, the show was great. The last Ad:tech I attended was in September in London, and wow what a difference. New York, as always was buzzing. I had been dreading the NY show as it’s so busy and [...]
- Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]
- Recession Perspective From Around The ‘Net| Leave a Comment
I have complied a few key articles that I though wold be relevant to the reader of this blog: ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org Some Respite for Consumers as Ad Clutter [...]
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