Archive for the ‘Ad Networks’ Category

Today In Online Marketing News | Monday, June 30, 2008

Monday, June 30th, 2008

Online ad spend growing at "phenomenal rate" By Helen Leggatt | BizReport.com. "Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC." Bringing Health Records Online By Catherine Holahan | BusinessWeek.com. "When he worked in the emergency room, Dr. James ...

Today In Online Marketing | Sunday, June 29, 2008

Saturday, June 28th, 2008

First luxury brand runs MySpace ad campaign By Helen Leggatt | BizReport.com. "The renowned French jeweler and watchmaker Cartier has become the first luxury brand to launch an ad campaign on social network MySpace. How does MySpace merit being host to such high-class 'bling'?" Free Online Webinar For Googles Analysis Products ...

Today In Online Marketing | Saturday, June 21, 2008

Saturday, June 21st, 2008

Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. "The Yahoo resignation parade is getting so popular that Wired contributing editor Matt Honan created a Do-It-Yourself Resignation Letter, just fill in the blanks and hit submit (nice subject line on that email, by the way)." The iPhone's Next Frontier: ...

Today In Online Marketing | Thursday, June 19, 2008

Thursday, June 19th, 2008

Web use at work can be constructive, study says By Associated Press | Cnn.com. "It's no secret that people sneak in some personal e-mail and Web surfing when they're supposed to be working." NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. "With lawmakers gearing up to ...

Today In Online Marketing | Wednesday, June 18, 2008

Wednesday, June 18th, 2008

5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. "Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation ...

Today In Online Marketing | Tuesday, June 16, 2008

Tuesday, June 17th, 2008

Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. "Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It's Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels." Social Networking ...

Today In Online Marketing Tuesday June 10, 2008

Tuesday, June 10th, 2008

Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. "The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power "in generating awareness and traffic for, in this case, a ...

Today In Online Marketing News – Monday, June 9 2008

Monday, June 9th, 2008

Today In Online Marketing News – Monday, June 9 2008 Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. "Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and ...

Today In Online Marketing News – Tuesday, May 6, 2008

Tuesday, May 6th, 2008

Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...

Today In Online Marketing News – Monday, May 5, 2008

Monday, May 5th, 2008

Here are some of the articles that caught my attention today: Monday, May 5, 2008 10 experts weigh in on marketing to U.S. Hispanics By Joe Kutchera | iMediaConnection. Executives from AOL Latino, Google and Terra to name a few chime on their experience marketing to Hispanic users. Netflix Broke ...