- Is Online Education The Next Vertical To Bust?| Leave a Comment
With the credit crunch starting to really take it’s tool in the online world is education the next victim? Auto, fiance and travel have all seen dramatic pullbacks in the ad network space so it makes sense that education will start to slow as consumers have less to spend, or does it? Education is linked [...]
- Online Marketing Recession Updates| Leave a Comment
Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]
- Google Ad Manager, Importance of Metrics Measurment, Social Media ROI| 1 Comment
Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]
- CPM Rates Decline, Results Demanded!| Leave a Comment
AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]
- Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment
Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]
- Online vs’ TV, VC and M&A Deals, Lotame Closes $13M Funding Round| Leave a Comment
More American’s are getting their news on the television versus the internet. As expected the younger the demographic, the more news is consumed online – more here. Paid content has released, Online Advertising VC and M&A Deals In The Last Year. This is just a tidbit, but there are some interesting statistics. For example, there [...]
- CAPTCHA, Azoogle & comScore, and Friendster’s OpenSocial| Leave a Comment
Many users are familiar with CAPTCHA, but did you know it is used for more than just verification? Azoogle (my employer) has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The monthly reach through the Azoogle Ad Display Network now spans over 40 million unique visitors a month, more information [...]
- Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment
Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]
- Singlesnet to Epic Advertising (AzoogleAds)| Leave a Comment
As most of you know, I have returned to Epic Advertising – parent company to AzoogleAds as the VP of Sales. I was formally the CMO of Singlesnet.com for 16-months. I have taken a brief hiatus from writing this blog during my transition. I will be back in the swing of things soon, updating the [...]
- Today In Online Marketing, Monday, July 14, 2008| Leave a Comment
Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.” Incentivized Marketing – An Updated Look by Jay Weinberg | jayweintraub.com “Over the years, I’ve written a [...]
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