- Demand Side Platform’s (DSP) And Why You Should Care!| 1 Comment
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.
- The Online Value Chain| Leave a Comment
The online value chain – in graphical format.
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
- Why are people online?| Leave a Comment
Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies – this pretty much sums it up doesn’t it.
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- Blimp Advertising| Leave a Comment
So I tried something different while on vacation one day this past week – I left my BlackBerry back in my room and went to the beach with my family away from the work world. Although I suffered slight separation anxiety at first, it felt great to be away from work! But it didn’t last [...]
- Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]
- Recession Perspective From Around The ‘Net| Leave a Comment
I have complied a few key articles that I though wold be relevant to the reader of this blog: ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org Some Respite for Consumers as Ad Clutter [...]
- Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment
Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]
- Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment
Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]
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