• Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment

    There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…

  • Why are people online?| Leave a Comment

    Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies – this pretty much sums it up doesn’t it.

  • Blimp Advertising| Leave a Comment

    So I tried something different while on vacation one day this past week – I left my BlackBerry back in my room and went to the beach with my family away from the work world. Although I suffered slight separation anxiety at first, it felt great to be away from work! But it didn’t last [...]

  • Credit Crisis: Good News For Online Performance Marketers| Leave a Comment

    The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]

  • Recession Perspective From Around The ‘Net| Leave a Comment

    I have complied a few key articles that I though wold be relevant to the reader of this blog:

    ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com

    ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org

    Some Respite for Consumers as Ad Clutter Clears on Web [...]

  • Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment

    Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

  • Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment

    Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]

  • Today In Online Marketing | Thursday, July 10, 2008| Leave a Comment

    Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo [...]

  • Today In Online Marketing | Wednesday, July 9, 2008| Leave a Comment

    Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an [...]

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