Archive for the ‘Advertising Agencies’ Category
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Wednesday, April 9th, 2008
Ok, so I have been on an “engagement” kick lately. What better than to look at how the big spenders, the agencies are looking to engage users? I blogged about Saatchi & Saatchi’s Toyota Campaign with YouTube a few days ago – the campaign was very well done.
Below is a ...
Posted in Advertising Agencies, Creatives, Monitization, Online Marketing | No Comments »
Tuesday, April 8th, 2008
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here.
Of particular interest was an article by the publication titled, Getting Engaged: ...
Posted in Advertising Agencies, Creatives, Social Networking, Video Advertising | No Comments »
Monday, April 7th, 2008
There was a blog posting in Mashable last night that discussed Magid Abraham’s (CEO of comScore) findings in a recent study. Abraham noted that “online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” The report goes on to state that it is not that ...
Posted in Advertising Agencies, Monitization, Online Marketing, Recession Marketing | No Comments »
Sunday, March 23rd, 2008
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, ...
Posted in Advertising Agencies, Monitization, Social Networking, UK Marketing | No Comments »
Sunday, March 23rd, 2008
Last week QuadrantOne announced it had added twenty-six newspaper companies as affiliates onto its current network. The twenty-six companies represent the total membership of The Newspaper Consortium. QuadrantOne was launched last month by Gannet Co., Tribune Co., Hearst Corp. and the New York Times Co. The addition of the new ...
Posted in Advertising Agencies, Monitization | No Comments »
Friday, March 14th, 2008
I will be traveling this weekend and do not expect to be able to keep up with the frequent posts. If anyone is attending any of the following shows and would like to discuss some business opportunities you can contact me at marc at marcporcelli dot com.
-March 16 – 19th ...
Posted in Advertising Agencies, Online Marketing | No Comments »
Thursday, March 13th, 2008
AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how ...
Posted in Advertising Agencies, Affiliate Marketing, Code, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking, UK Marketing | No Comments »
Wednesday, March 12th, 2008
I remember when I was just getting onto the Internet as a kid living in New Jersey. I had a Macintosh PowerPC and a blazing fast V.22 USRobotics dial-up modem at blazing speeds of 1,200 bps! I even had a fancy computer desk from MacMall. Those where the days of ...
Posted in Advertising Agencies, Mergers And Acquisitions | No Comments »
Tuesday, March 11th, 2008
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics.
The ...
Posted in Advertising Agencies, Creatives, Monitization, Online Marketing, Video Advertising | No Comments »
