- Agencies Look To Engage Consumers – A Recap From Agency Executives| Leave a Comment
Ok, so I have been on an “engagement” kick lately. What better than to look at how the big spenders, the agencies are looking to engage users? I blogged about Saatchi & Saatchi’s Toyota Campaign with YouTube a few days ago – the campaign was very well done. Below is a clip of an interview [...]
- Toyota’s Engagement Campaign with YouTube| Leave a Comment
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here. Of particular interest was an article by the publication titled, Getting Engaged: Advertisers Search for Their [...]
- The Offline Impact of Online Ads| Leave a Comment
There was a blog posting in Mashable last night that discussed Magid Abraham’s (CEO of comScore) findings in a recent study. Abraham noted that “online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” The report goes on to state that it is not that online sales did not increase due [...]
- ISP Targeting Ad Company Phorm Gets Targeted| Leave a Comment
Phorm, which is an ISP targeted advertising company in the UK, is looking to expand into the US market. The New York Times last week ran an update on the company’s efforts in the US market stating “[Phorm] is trying to negotiate deals with telephone and cable companies, like AT&T, Verizon and Comcast, that provide [...]
- QuadrantOne Signs More Newspapers| Leave a Comment
Last week QuadrantOne announced it had added twenty-six newspaper companies as affiliates onto its current network. The twenty-six companies represent the total membership of The Newspaper Consortium. QuadrantOne was launched last month by Gannet Co., Tribune Co., Hearst Corp. and the New York Times Co. The addition of the new companies effectively doubles the size [...]
- Upcoming Shows I Will Be Attending| Leave a Comment
I will be traveling this weekend and do not expect to be able to keep up with the frequent posts. If anyone is attending any of the following shows and would like to discuss some business opportunities you can contact me at marc at marcporcelli dot com. -March 16 – 19th | iMedia Breakthrough Summit [...]
- AOL Buys Bebo.com and Google Ad Manager| Leave a Comment
AOL has sure had its share of news this week. Today came the announcement that they had purchased social networking site, Bebo.com. Bebo has some 40 million users worldwide with its strengths lying in the UK. The acquisition closed for some $850 million dollars. We’ll have to see how this pans out with the Yahoo [...]
- AOL + Platform A = For Sale Sign| Leave a Comment
I remember when I was just getting onto the Internet as a kid living in New Jersey. I had a Macintosh PowerPC and a blazing fast V.22 USRobotics dial-up modem at blazing speeds of 1,200 bps! I even had a fancy computer desk from MacMall. Those where the days of telnet and newsgroups. I made [...]
- The Future of Online Video Advertising – CPA| Leave a Comment
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]
- Facebook’s Future Lies In Their Sales Team’s Hands| Leave a Comment
I blogged briefly last week about Sherly Sandberg joining Facebook as the new COO. Mark Zuckerberg, Facebook’s current CEO and Founder spoke to BusinessWeek last week about the recent appointment of Sandberg. Our focus in today’s post is the challenges of creating an advertising system that not only make money for Facebook, but which provides [...]
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