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	<title>Marc Porcelli &#187; Affiliate Marketing</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
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		<title>The Online Value Chain</title>
		<link>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/</link>
		<comments>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/#comments</comments>
		<pubDate>Tue, 04 May 2010 01:52:22 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[The online value chain - in graphical format. ]]></description>
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		<title>Leadscon Las Vegas 2010</title>
		<link>http://www.marcporcelli.com/2010/02/24/leadscon-las-vegas-2010/</link>
		<comments>http://www.marcporcelli.com/2010/02/24/leadscon-las-vegas-2010/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:04:25 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=545</guid>
		<description><![CDATA[Today was the start of Leadcon 2010 in Las Vegas. The show is again being held this year at the Mirage, but this time with some 2000 attendees. For the individuals that attended last year, you know this a well-organized and very well represented show...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2010 Affiliate Summit West (late) Re-cap</title>
		<link>http://www.marcporcelli.com/2010/01/28/2010-affiliate-summit-west-late-re-cap/</link>
		<comments>http://www.marcporcelli.com/2010/01/28/2010-affiliate-summit-west-late-re-cap/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 11:34:34 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal effectiveness]]></category>
		<category><![CDATA[Affilaite Networks]]></category>
		<category><![CDATA[Affiliate Summit West]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=539</guid>
		<description><![CDATA[The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iDate 2010 Miami Online Dating Conference</title>
		<link>http://www.marcporcelli.com/2010/01/27/idate-2010-miami-online-dating-conferance/</link>
		<comments>http://www.marcporcelli.com/2010/01/27/idate-2010-miami-online-dating-conferance/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 20:32:03 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Dating]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[iDate]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=537</guid>
		<description><![CDATA[For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.]]></description>
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		<title>John Chow&#8217;s Affiliate Summit East Video Tour</title>
		<link>http://www.marcporcelli.com/2009/08/15/john-chows-affiliate-summit-east-video-tour/</link>
		<comments>http://www.marcporcelli.com/2009/08/15/john-chows-affiliate-summit-east-video-tour/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 00:50:52 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=425</guid>
		<description><![CDATA[John Chow captured some video of the Affiliate Summit East - if you did not attend, the video gives you a feel of how the show was. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Affiliate Summit East 2009 Recap</title>
		<link>http://www.marcporcelli.com/2009/08/14/affiliate-summit-east-2009-recap/</link>
		<comments>http://www.marcporcelli.com/2009/08/14/affiliate-summit-east-2009-recap/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 01:09:28 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=417</guid>
		<description><![CDATA[My Affiliate Summit East 2009 recap. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who Are The Top Online Publishers?</title>
		<link>http://www.marcporcelli.com/2009/07/24/who-are-the-top-online-publishers/</link>
		<comments>http://www.marcporcelli.com/2009/07/24/who-are-the-top-online-publishers/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 20:31:33 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=318</guid>
		<description><![CDATA[Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, &#8220;the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Expands Conversion Optimizer</title>
		<link>http://www.marcporcelli.com/2009/07/23/google-expands-conversion-optimizer/</link>
		<comments>http://www.marcporcelli.com/2009/07/23/google-expands-conversion-optimizer/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 19:52:44 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=314</guid>
		<description><![CDATA[Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Affiliate Marketing Weekly Re-cap</title>
		<link>http://www.marcporcelli.com/2009/04/12/affiliate-marketing-weekly-re-cap/</link>
		<comments>http://www.marcporcelli.com/2009/04/12/affiliate-marketing-weekly-re-cap/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 22:27:16 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=253</guid>
		<description><![CDATA[Unintentionally, I seem to be on a re-cap craze this weekend. As my time has been increasingly limited the past few months, I have not kept up with...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession proofing your affiliate marketing</title>
		<link>http://www.marcporcelli.com/2009/04/03/recession-proofing-your-affiliate-marketing/</link>
		<comments>http://www.marcporcelli.com/2009/04/03/recession-proofing-your-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:02:47 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=227</guid>
		<description><![CDATA[There are Ten good reasons to Recession proof your affiliate marketing campaign. ]]></description>
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