- Huge Opportunities Exist in The Online Dating Space| 3 Comments
I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year. One concussion is that there is a vast amount of opportunity.
- Epic Advertising posts strong 2008 and Q4 gains as recession-resistant marketers increase activity, move to multi-platform online campaigns| 1 Comment
Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, today announced strong 2008 results, posting core revenue gains of 29 percent over 2007.
- Affiliate Summit West Recap| Leave a Comment
This year’s Affiliate Summit was hands down the most productive show I have attended in the last few years (and I have attended many shows)! Ad:tech traditionally has been a great show, but the only one I find beneficial these days is ad:tech SF. In my experience, many decision-makers attend and more business gets done. [...]
- Obama Online, 50 Mbps, Online Econonmic Woes & Facebook Verified Apps| Leave a Comment
The Marketing of a President by John Quelch | Harvard Business Review. “When the book is written on this election, it should not be titled The Making of a President but The Marketing of a President. Barack Obama’s campaign is a case study in marketing excellence.” Of similar interest, but with more of an online [...]
- Ad:tech NY Recap| Leave a Comment
Although ad:tech NY was last week, I though I would still add my two cents. First of all, the show was great. The last Ad:tech I attended was in September in London, and wow what a difference. New York, as always was buzzing. I had been dreading the NY show as it’s so busy and [...]
- Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]
- Is Online Education The Next Vertical To Bust?| Leave a Comment
With the credit crunch starting to really take it’s tool in the online world is education the next victim? Auto, fiance and travel have all seen dramatic pullbacks in the ad network space so it makes sense that education will start to slow as consumers have less to spend, or does it? Education is linked [...]
- Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K| Leave a Comment
Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]
- CAPTCHA, Azoogle & comScore, and Friendster’s OpenSocial| Leave a Comment
Many users are familiar with CAPTCHA, but did you know it is used for more than just verification? Azoogle (my employer) has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The monthly reach through the Azoogle Ad Display Network now spans over 40 million unique visitors a month, more information [...]
- Singlesnet to Epic Advertising (AzoogleAds)| Leave a Comment
As most of you know, I have returned to Epic Advertising – parent company to AzoogleAds as the VP of Sales. I was formally the CMO of Singlesnet.com for 16-months. I have taken a brief hiatus from writing this blog during my transition. I will be back in the swing of things soon, updating the [...]
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