Archive for the ‘Affiliate Marketing’ Category
Tuesday, June 17th, 2008
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. "Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It's Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels."
Social Networking ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Fraud, Legal, Monitization, Social Networking | No Comments »
Wednesday, May 28th, 2008
Web users 'getting more ruthless' BBC News. Web users are getting more ruthless and selfish when they go online, reveals research.
How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. "I'm just back from the eMetrics Marketing Optimization Summit in London. It was a busy two ...
Posted in Affiliate Marketing, Competitive Intelligence, Fraud, Legal, Mergers And Acquisitions, Monitization, Rankings, Social Networking | No Comments »
Friday, May 23rd, 2008
Here are some of the articles that caught my attention today: Friday May 23, 2008.
Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Rankings, Search Marketing | No Comments »
Wednesday, May 21st, 2008
Here are some of the articles that caught my attention today: Wednesday May 21, 2008
Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. ...
Posted in Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Mergers And Acquisitions, Online Marketing, Rankings, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Wednesday, April 23rd, 2008
Here are some of the articles that caught my attention today: Wednesday, April 23, 2008.
A Nosedive for Netflix by Arik Hesseldahl | BusinessWeek. Any players in the affiliate space should be watching this one as the online DVD rental model continues to evolve. Netflix has always been an online ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization | No Comments »
Monday, April 21st, 2008
Here are some of the articles that caught my attention today: Monday, April 21, 2008
Online Advertising Is a Lagging Indicator of a Recession By Saul Hansell | The New York Times. Hansell describes the mood from online marketers as being positive. All in all the online marketing world will not ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Wednesday, April 9th, 2008
Here are some of the articles that caught my attention today: Wednesday April 9, 2008
I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone.
Economy Has Become a Drag on ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Saturday, April 5th, 2008
I have been reading and hearing about “The Google Slap” a lot over the past few weeks. Working closely in the affiliate and publisher space, many publishers have been very vocal about this. Investors also have been paying very close attention as many fear it is part of a bigger ...
Posted in Affiliate Marketing, Monitization | No Comments »
Thursday, April 3rd, 2008
With the acquisition of the DoubleClick Performics there has been a lot of conversation in the blogsphere about Google owning a SEO firm, Performics. Google yesterday announced that they will be splitting Performics into two separate companies. One for Affiliate Marketing and one for Search Marketing.
The Search Marketing business ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization | No Comments »
