• Today In Online Marketing, Monday, July 14, 2008| Leave a Comment

    Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.” Incentivized Marketing – An Updated Look by Jay Weinberg | jayweintraub.com “Over the years, I’ve written a [...]

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  • Today In Online Marketing News | Thursday, July 3, 2008| Leave a Comment

    Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. “It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.” Debating the Long Tail By Chris Anderson | Harvard Business Publishing. “Anita Elberse, a [...]

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  • Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment

    The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]

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  • Today In Online Marketing | July 1, 2008| Leave a Comment

    CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.” Performics Becomes Google Affiliate Network by [...]

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  • Today In Online Marketing News | Monday, June 30, 2008| Leave a Comment

    Online ad spend growing at “phenomenal rate” By Helen Leggatt | BizReport.com. “Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.” Bringing Health Records Online By Catherine Holahan | BusinessWeek.com. “When he worked in the emergency room, Dr. James Mault often had technology [...]

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  • Today In Online Marketing | Sunday, June 22, 2008| Leave a Comment

    Are The Social Networking Greats Nearing Their Limits? By Paul Glazowski | Mashable.com. “So comScore [CNET] tells us Facebook surpassed MySpace in worldwide visitors for the first time. This shift evidently occurred sometime in the last few months, between March and May….Yawn…” m0serious provides advice on Design

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  • Today In Online Marketing | Saturday, June 21, 2008| Leave a Comment

    Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. “The Yahoo resignation parade is getting so popular that Wired contributing editor Matt Honan created a Do-It-Yourself Resignation Letter, just fill in the blanks and hit submit (nice subject line on that email, by the way).” The iPhone’s Next Frontier: Porn By Jeremy Caplan [...]

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  • Today In Online Marketing | Friday, June 20, 2008| Leave a Comment

    Brought to You by . . . Anyone? By Peter Whoriskey | The Washington Post. “One of the nation’s leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm’s ad buys have supported a wide spectrum of Web content, from video clips [...]

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  • Today In Online Marketing | Tuesday, June 16, 2008| Leave a Comment

    Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It’s Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels.” Social Networking Gets a Sanity Check [...]

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  • Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment

    Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]

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