- Demand Side Platform’s (DSP) And Why You Should Care!| 1 Comment
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.
- The Online Value Chain| Leave a Comment
The online value chain – in graphical format.
- Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…
- Facebook Connect| Leave a Comment
The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant…
- Barack Obama | Where to Watch The Presidential Inauguration Online?| Leave a Comment
There most definitely no will be no shortage of places online to watch and experience Barak Obama’s Presidential Inauguration – here are a few sites to catch all the action.
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]
- Online Marketing Recession Updates| Leave a Comment
Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]
- Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| Leave a Comment
A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]
- Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment
Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]
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