Archive for the ‘Behavioral Targeting’ Category
Wednesday, July 2nd, 2008
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. "The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don't see the climate improving any time soon."
Web Design Case Study: Community By Helen Walters | BusinessWeek.com. "More and more businesses want an ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Code, Creatives, Mergers And Acquisitions, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Thursday, June 19th, 2008
Web use at work can be constructive, study says By Associated Press | Cnn.com. "It's no secret that people sneak in some personal e-mail and Web surfing when they're supposed to be working."
NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. "With lawmakers gearing up to ...
Posted in Ad Networks, Behavioral Targeting, Legal, Media Buying, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Tuesday, June 17th, 2008
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. "Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It's Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels."
Social Networking ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Fraud, Legal, Monitization, Social Networking | No Comments »
Tuesday, June 10th, 2008
A new flavor of Google Trends By Heej Hwang | Google. "The latest version of Google Trends is now live! If you've used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With ...
Posted in Behavioral Targeting, Creatives, Monitization, Search Marketing, Social Networking | No Comments »
Tuesday, June 10th, 2008
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. "The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power "in generating awareness and traffic for, in this case, a ...
Posted in Ad Networks, Behavioral Targeting, Creatives, Mergers And Acquisitions, Monitization, Recession Marketing, Social Networking, Video Advertising | No Comments »
Monday, June 2nd, 2008
The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. "Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going ...
Posted in Behavioral Targeting, Legal, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Thursday, May 29th, 2008
Start Raising Prices Now By George Stalk | Harvard Business Publishing. "We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points:
* You will need to price with the response of your competitors clearly in ...
Posted in Behavioral Targeting, Mergers And Acquisitions, Online Marketing, Recession Marketing | No Comments »
Wednesday, May 7th, 2008
Here are some of the articles that caught my attention today: Wednesday May 7, 2008
When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...
Posted in Behavioral Targeting, Fraud, Mergers And Acquisitions, Online Marketing, Recession Marketing, Social Networking | No Comments »
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Friday, April 11th, 2008
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in.
As one would suspect the ad industry is ...
Posted in Ad Networks, Behavioral Targeting, Legal, Monitization, Online Marketing | No Comments »
