• Facebook Connect| 1 Comment

    The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant…

  • Credit Crisis: Good News For Online Performance Marketers| Leave a Comment

    The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]

  • Online Marketing Recession Updates| Leave a Comment

    Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]

  • Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| 1 Comment

    A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]

  • Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment

    Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]

  • CPM Rates Decline, Results Demanded!| Leave a Comment

    AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]

  • Online vs’ TV, VC and M&A Deals, Lotame Closes $13M Funding Round| Leave a Comment

    More American’s are getting their news on the television versus the internet. As expected the younger the demographic, the more news is consumed online – more here.
    Paid content has released, Online Advertising VC and M&A Deals In The Last Year. This is just a tidbit, but there are some interesting statistics. For example, there were [...]

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