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	<title>Marc Porcelli &#187; Behavioral Targeting</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
	<lastBuildDate>Wed, 23 Feb 2011 03:27:29 +0000</lastBuildDate>
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		<title>Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers?</title>
		<link>http://www.marcporcelli.com/2011/02/22/civil-union-and-domestic-partnership-targeting-on-facebook-great-opportunity-for-online-marketers/</link>
		<comments>http://www.marcporcelli.com/2011/02/22/civil-union-and-domestic-partnership-targeting-on-facebook-great-opportunity-for-online-marketers/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 03:27:29 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=593</guid>
		<description><![CDATA[If you are advertising on Facebook and want to target users who have set their relationship statuses to Domestic Partnership or Civil Union you’re out of luck, kind of. 

Previously, Facebook users could set their relationship status to: single, in a relationship, married, engaged, it’s complicated, in an open relationship, widowed, separated, and divorced. Facebook has now added two new additions to the relationship status, Domestic Partnerships and Civil Unions. With these additions, you would think that Facebook would allow for online marketers to target these users. Domestic Partnerships and Civil Unions theoretically open up new doors for marketers to reach these demographics. The problem is, as of today, Facebook only allows advertisers to target by the following; Single, Engaged, In a relationship, and Married. 

Advertisers will hopefully be able to create specific campaigns and corresponding landing pages to target gay and lesbian users on Facebook in the near future through Facebook Ads. 

As it currently stands, advertisers and marketers have to get a little more advanced and target users that have previously granted permission through the Like button and application installs to be able to target users who’s statuses are set to Domestic Partnerships and Civil Unions. An advertiser would in theory need to go through a company like Zynga, or a company that had access to large amounts of user data to be able to target users whose relationship statuses were set to Domestic Partnerships or Civil Unions. 

Hopefully in the near future, Domestic Partnerships and Civil Unions will be added to the advanced demographics section through Facebook advertising to make this a more mainstream option for marketers. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2011/02/22/civil-union-and-domestic-partnership-targeting-on-facebook-great-opportunity-for-online-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Side Platform&#8217;s (DSP) And Why You Should Care!</title>
		<link>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/</link>
		<comments>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:33:16 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=557</guid>
		<description><![CDATA[Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.  ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Online Value Chain</title>
		<link>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/</link>
		<comments>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/#comments</comments>
		<pubDate>Tue, 04 May 2010 01:52:22 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=551</guid>
		<description><![CDATA[The online value chain - in graphical format. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversions and Order Size Will Replace Clicks and Visits</title>
		<link>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/</link>
		<comments>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 22:14:51 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=258</guid>
		<description><![CDATA[Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively...]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Facebook Connect</title>
		<link>http://www.marcporcelli.com/2009/04/10/facebook-connect/</link>
		<comments>http://www.marcporcelli.com/2009/04/10/facebook-connect/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 02:12:28 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[DataPortability]]></category>
		<category><![CDATA[Facebook Connect]]></category>
		<category><![CDATA[OpenID]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=231</guid>
		<description><![CDATA[The idea of DataPortability has always been fascinating to me. From a conversion standpoint, it is significant...]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/04/10/facebook-connect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Barack Obama &#124; Where to Watch The Presidential Inauguration Online?</title>
		<link>http://www.marcporcelli.com/2009/01/20/barack-obama-where-to-watch-the-presidential-inauguration-online/</link>
		<comments>http://www.marcporcelli.com/2009/01/20/barack-obama-where-to-watch-the-presidential-inauguration-online/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 05:01:19 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Barak Obama]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=170</guid>
		<description><![CDATA[There most definitely no will be no shortage of places online to watch and experience Barak Obama’s Presidential Inauguration - here are a few sites to catch all the action.]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/01/20/barack-obama-where-to-watch-the-presidential-inauguration-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Display Ad Prices Plummet: Huge Opportunity To Buy!</title>
		<link>http://www.marcporcelli.com/2009/01/19/display-ad-prices-plummet-huge-opportunity-to-buy/</link>
		<comments>http://www.marcporcelli.com/2009/01/19/display-ad-prices-plummet-huge-opportunity-to-buy/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:15:59 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Mergers And Acquisitions]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CPM Rates]]></category>
		<category><![CDATA[Display Prices]]></category>
		<category><![CDATA[Online Display Prices]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=141</guid>
		<description><![CDATA[Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/01/19/display-ad-prices-plummet-huge-opportunity-to-buy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Credit Crisis: Good News For Online Performance Marketers</title>
		<link>http://www.marcporcelli.com/2008/10/29/credit-crisis-good-news-for-online-performance-marketers/</link>
		<comments>http://www.marcporcelli.com/2008/10/29/credit-crisis-good-news-for-online-performance-marketers/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 11:50:44 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=127</guid>
		<description><![CDATA[The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that&#8217;s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/10/29/credit-crisis-good-news-for-online-performance-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Recession Updates</title>
		<link>http://www.marcporcelli.com/2008/10/14/online-marketing-recession-updates/</link>
		<comments>http://www.marcporcelli.com/2008/10/14/online-marketing-recession-updates/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:56:31 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Online marketing recession]]></category>
		<category><![CDATA[Ted Spread]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=121</guid>
		<description><![CDATA[Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven&#8217;t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/10/14/online-marketing-recession-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Phorm Is Legal, Quality Score Updates, Porn Vs&#8217; Social</title>
		<link>http://www.marcporcelli.com/2008/09/17/phorm-is-legal-quality-score-updates-porn-vs-social/</link>
		<comments>http://www.marcporcelli.com/2008/09/17/phorm-is-legal-quality-score-updates-porn-vs-social/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 01:36:31 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[UK Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=118</guid>
		<description><![CDATA[A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, &#8220;After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm&#8217;s products are capable of being operated in [a legal manner],&#8221; the statement read, if users are &#8220;presented with an unavoidable statement about the product and [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/09/17/phorm-is-legal-quality-score-updates-porn-vs-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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