Archive for the ‘Behavioral Targeting’ Category
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Friday, April 11th, 2008
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in.
As one would suspect the ad industry is ...
Posted in Ad Networks, Behavioral Targeting, Legal, Monitization, Online Marketing | No Comments »
Tuesday, April 8th, 2008
Here are some of the articles that caught my attention today: Tuesday April 8, 2008
Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn" (pdf). The title is self-explanatory. Readers interested in ...
Posted in Behavioral Targeting, Creatives, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
