- Behavioural Targeting On the ISP Level Gets Targeted| Leave a Comment
Readers of this blog will know I have been posting about Phorm and Nebuad for some time. The technology is promising, but too intrusive for many users comfort levels. Today, Nebuad CEO Bob Dykes announced he was resigning from the company. Since the early summer congress has been paying very close attention to the technology [...]
- CPM Rates Decline, Results Demanded!| Leave a Comment
AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]
- Online vs’ TV, VC and M&A Deals, Lotame Closes $13M Funding Round| Leave a Comment
More American’s are getting their news on the television versus the internet. As expected the younger the demographic, the more news is consumed online – more here. Paid content has released, Online Advertising VC and M&A Deals In The Last Year. This is just a tidbit, but there are some interesting statistics. For example, there [...]
- Today In Online Marketing | Wednesday, July 9, 2008| Leave a Comment
Interpublic: Social Is Fastest Growing Emerging Medium; Search Is Slowing by Joe Mandese | MediaPost.com. “Warning that the “hyper acceleration” of some of the fastest growing emerging media platforms – including search, social media, online video, gaming, interactive TV, and digital out-of-home – appear to be slowing, Interpublic’s Magna Global unit this morning released an [...]
- Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]
- Today In Online Marketing | Thursday, June 19, 2008| Leave a Comment
Web use at work can be constructive, study says By Associated Press | Cnn.com. “It’s no secret that people sneak in some personal e-mail and Web surfing when they’re supposed to be working.” NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. “With lawmakers gearing up to grill online ad executives, [...]
- Today In Online Marketing | Tuesday, June 16, 2008| Leave a Comment
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It’s Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels.” Social Networking Gets a Sanity Check [...]
- Today In Online Marketing | Wednesday June 11, 2008| Leave a Comment
A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can [...]
- Today In Online Marketing Tuesday June 10, 2008| Leave a Comment
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.” [...]
- Today In Online Marketing News – Tuesday June 3, 2008| Leave a Comment
The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. “Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going down this yellow brick road [...]
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