• Today In Online Marketing News – Thursday May 29, 2008| Leave a Comment

    Start Raising Prices Now By George Stalk | Harvard Business Publishing. “We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points: * You will need to price with the response of your competitors clearly in mind. * You may [...]

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  • Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]

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  • Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008 Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm? Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

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  • Online Privacy: The Network Advertising Initiative (NAI) And The FTC| Leave a Comment

    Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in. As one would suspect the ad industry is arguing that new regulations [...]

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  • Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008 Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

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