Competitive Intelligence

Huge Oppertunity To Advertise Online In Canada?| Leave a Comment
The portal partnership between Microsoft and Bell Canada comes to an end on September 1st – this potentially means huge opportunity for online advertisers in Canada.

Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?

The Twitter Translation Advantage| Leave a Comment
Finding it hard to get new followers on Twitter? Try using posting your Tweets in a different language through an easy tool discussed here.

How To Track Your Competitors Online| Leave a Comment
Although I don’t spend as much time as I did in my previous position tracking my competitors, I still check in from time-to-time to see what’s going on. A few days ago I stumbled upon an interesting article, 14 Tools to Legally Spy On Your Competition. There are some pretty interesting tools on this site. [...]

Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…

When Users Pay Attention To Online Ads| Leave a Comment
Have you ever wondered when users are more likely to pay attention to an online advertisement? eMarketer has research that tells us when and by what age…

Online Marketing Recession Updates| Leave a Comment
Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]

Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K| Leave a Comment
Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]

Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment
Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment
Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]

Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers? http://ff.im/yDDtJ 2011/02/23
How Apple And Google Can Make The Subscription Models Work for Advertisers http://ff.im/yxT7x 2011/02/22
Creating Conditions | Disease Branding and Online Marketing http://ff.im/uMNSg 2010/12/07
The Rise Of Reward Payment Methods Online | Zynga And American Express Partner http://ff.im/uL7Ij 2010/12/07
Hooked On Technology http://ff.im/lI6qQ 2010/06/09

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