Archive for the ‘Competitive Intelligence’ Category
Wednesday, May 28th, 2008
Web users 'getting more ruthless' BBC News. Web users are getting more ruthless and selfish when they go online, reveals research.
How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. "I'm just back from the eMetrics Marketing Optimization Summit in London. It was a busy two ...
Posted in Affiliate Marketing, Competitive Intelligence, Fraud, Legal, Mergers And Acquisitions, Monitization, Rankings, Social Networking | No Comments »
Wednesday, May 21st, 2008
Here are some of the articles that caught my attention today: Wednesday May 21, 2008
Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. ...
Posted in Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Mergers And Acquisitions, Online Marketing, Rankings, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Monday, March 17th, 2008
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser ...
Posted in Competitive Intelligence, Creatives, Online Marketing | 1 Comment »
Saturday, March 8th, 2008
There are many tools online readily available that can be easily utilized for competitive intelligence gathering. Social networks such as LinkedIn and Facebook offer a plethora of information that your competitors work with and what they are up too. Not only can you find information about your competitors, ...
Posted in Competitive Intelligence, Social Networking | No Comments »
Friday, March 7th, 2008
Affiliate marketing is a highly competitive business; the key phrase here being “business.” So what happens when you have a larger business that is threatened by the growth of a smaller business? In my experience it generally equates to one business being threatened and turning to protective measures. Take for ...
Posted in Affiliate Marketing, Competitive Intelligence | 3 Comments »
Monday, March 3rd, 2008
Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could. I always wanted to ensure that ...
Posted in Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Online Marketing | No Comments »
Sunday, March 2nd, 2008
There are many ad networks out there that delivery a ton of inventory. Often times it is the networks that have the best reach which get the most attention. Personally, I could care less what percentage of the population that networks hit, I am interested in inventory that is reasonably ...
Posted in Affiliate Marketing, Code, Competitive Intelligence, Online Marketing, Rankings | No Comments »
