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	<title>Marc Porcelli &#187; Competitive Intelligence</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
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		<title>Huge Oppertunity To Advertise Online In Canada?</title>
		<link>http://www.marcporcelli.com/2009/08/30/huge-oppertunity-to-advertise-online-in-canada/</link>
		<comments>http://www.marcporcelli.com/2009/08/30/huge-oppertunity-to-advertise-online-in-canada/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 13:33:33 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=500</guid>
		<description><![CDATA[The portal partnership between Microsoft and Bell Canada comes to an end on September 1st - this potentially means huge opportunity for online advertisers in Canada. ]]></description>
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		</item>
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		<title>Google Now Allowing Ad Networks To Buy AdSense Inventory</title>
		<link>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/</link>
		<comments>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:33:59 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=487</guid>
		<description><![CDATA[Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive - how will this affect you? ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Twitter Translation Advantage</title>
		<link>http://www.marcporcelli.com/2009/07/29/the-twitter-translation-advantage/</link>
		<comments>http://www.marcporcelli.com/2009/07/29/the-twitter-translation-advantage/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:58:06 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=354</guid>
		<description><![CDATA[Finding it hard to get new followers on Twitter? Try using posting your Tweets in a different language through an easy tool discussed here. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Track Your Competitors Online</title>
		<link>http://www.marcporcelli.com/2009/07/28/how-to-track-your-competitors-online/</link>
		<comments>http://www.marcporcelli.com/2009/07/28/how-to-track-your-competitors-online/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 02:52:32 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=350</guid>
		<description><![CDATA[Although I don&#8217;t spend as much time as I did in my previous position tracking my competitors, I still check in from time-to-time to see what&#8217;s going on. A few days ago I stumbled upon an interesting article, 14 Tools to Legally Spy On Your Competition. There are some pretty interesting tools on this site. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Disney Studying Which Online Ads Work Best &#124; Post-Click Value?</title>
		<link>http://www.marcporcelli.com/2009/07/27/disney-studying-which-online-ads-work-best-post-click-value/</link>
		<comments>http://www.marcporcelli.com/2009/07/27/disney-studying-which-online-ads-work-best-post-click-value/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 02:46:25 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=339</guid>
		<description><![CDATA[There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what's out there. The question being asked is whether post-click carries any value...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Users Pay Attention To Online Ads</title>
		<link>http://www.marcporcelli.com/2009/05/08/when-users-pay-attention-to-online-ads/</link>
		<comments>http://www.marcporcelli.com/2009/05/08/when-users-pay-attention-to-online-ads/#comments</comments>
		<pubDate>Sat, 09 May 2009 00:53:44 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=275</guid>
		<description><![CDATA[Have you ever wondered when users are more likely to pay attention to an online advertisement? eMarketer has research that tells us when and by what age...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing Recession Updates</title>
		<link>http://www.marcporcelli.com/2008/10/14/online-marketing-recession-updates/</link>
		<comments>http://www.marcporcelli.com/2008/10/14/online-marketing-recession-updates/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:56:31 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Online marketing recession]]></category>
		<category><![CDATA[Ted Spread]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=121</guid>
		<description><![CDATA[Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven&#8217;t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K</title>
		<link>http://www.marcporcelli.com/2008/09/08/tracking-your-competitors-online-geographic-performance-recession-marketing-special-k/</link>
		<comments>http://www.marcporcelli.com/2008/09/08/tracking-your-competitors-online-geographic-performance-recession-marketing-special-k/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 02:17:49 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Competitive Intelligence Online]]></category>
		<category><![CDATA[Geographic Adwords]]></category>
		<category><![CDATA[recession marketing online]]></category>
		<category><![CDATA[Special K ROI]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=117</guid>
		<description><![CDATA[Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsered Text and Email Provide Awarness Lift, Recession Marketing</title>
		<link>http://www.marcporcelli.com/2008/08/20/sponsered-text-and-email-provide-awarness-lift-recession-marketing/</link>
		<comments>http://www.marcporcelli.com/2008/08/20/sponsered-text-and-email-provide-awarness-lift-recession-marketing/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 22:26:11 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[UK Marketing]]></category>
		<category><![CDATA[Brand awarness lift]]></category>
		<category><![CDATA[online lift]]></category>
		<category><![CDATA[Text and Email lift]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=111</guid>
		<description><![CDATA[Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent &#8211; interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today In Online Marketing News – Wednesday May 28, 2008</title>
		<link>http://www.marcporcelli.com/2008/05/28/today-in-online-marketing-news-%e2%80%93-wednesday-may-28-2008/</link>
		<comments>http://www.marcporcelli.com/2008/05/28/today-in-online-marketing-news-%e2%80%93-wednesday-may-28-2008/#comments</comments>
		<pubDate>Wed, 28 May 2008 13:17:31 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Fraud]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Mergers And Acquisitions]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Rankings]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Analytics and online marketing]]></category>
		<category><![CDATA[Data portability]]></category>
		<category><![CDATA[MySpace marketing abuse]]></category>
		<category><![CDATA[MySpace Spam]]></category>
		<category><![CDATA[Web 2.0 failure]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/2008/05/28/today-in-online-marketing-news-%e2%80%93-wednesday-may-28-2008/</guid>
		<description><![CDATA[Web users &#8216;getting more ruthless&#8217; BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason &#124; The ClickZ Network. &#8220;I&#8217;m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]]]></description>
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