- Today In Online Marketing News – Wednesday May 21, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday May 21, 2008 Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown [...]
- Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.” [...]
- Does Banner Advertising Still Work? A DR Advertisers Perspective| 4 Comments
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser I always look for an [...]
- Competitive Intelligence and Online Marketing| 2 Comments
There are many tools online readily available that can be easily utilized for competitive intelligence gathering. Social networks such as LinkedIn and Facebook offer a plethora of information that your competitors work with and what they are up too. Not only can you find information about your competitors, but they can also find valuable information [...]
- Pepperjam and Commission Junction Feud Rings A Bell| 3 Comments
Affiliate marketing is a highly competitive business; the key phrase here being “business.” So what happens when you have a larger business that is threatened by the growth of a smaller business? In my experience it generally equates to one business being threatened and turning to protective measures. Take for instance the feud that occurred [...]
- Frustration With Online Sales Reps| Leave a Comment
Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could. I always wanted to ensure that I closed the deal. I [...]
- LiveHTTPHeaders: Online Competitive Intelligence And Ad Networks| 1 Comment
There are many ad networks out there that delivery a ton of inventory. Often times it is the networks that have the best reach which get the most attention. Personally, I could care less what percentage of the population that networks hit, I am interested in inventory that is reasonably priced which converts. Here are [...]
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