• iDate 2010 Miami Online Dating Conference| Leave a Comment

    For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.

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  • How to Effectively Test Your PPC Ads| Leave a Comment

    Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

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  • Looking For Way to Improve Your Lead Generation Efforts?| Leave a Comment

    Organizations should can always improve their lead generation efforts – discussed are eight ways to get started today.

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  • Online Sales To Increase Almost 200 Percent Between 2008 and 2012| Leave a Comment

    Online sales are increasingly on the rise. There are three main dimensions to understanding why this is occurring including; Convenience, Choice, and Value. But increasingly, it is also all about instant gratification.

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  • Perpetual Shopping Carts Increase Conversion| Leave a Comment

    Perpetual shopping carts are the top choice among ecommerce website upgrades that will increase conversions. I look into some of the other top choices to increase conversions….

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