• iDate 2010 Miami Online Dating Conference| Leave a Comment

    For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.

  • How to Effectively Test Your PPC Ads| Leave a Comment

    Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.