- Creating Conditions | Disease Branding and Online Marketing| Leave a Comment
I recently came across a very interesting article on CNN.com titled, How to brand a disease — and sell a cure. Initially, I was drawn to the article because of the branding spin in the title, but after reading it, I started getting a few ideas. How could creating conditions, or what I interpreted as alternative calls to action increase conversion in online marketing campaigns?
- The Rise Of Reward Payment Methods Online | Zynga And American Express Partner| Leave a Comment
It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going.
- iDate 2010 Miami Online Dating Conference| Leave a Comment
For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.
- How to Effectively Test Your PPC Ads| Leave a Comment
Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.
- Looking For Way to Improve Your Lead Generation Efforts?| Leave a Comment
Organizations should can always improve their lead generation efforts – discussed are eight ways to get started today.
- Online Sales To Increase Almost 200 Percent Between 2008 and 2012| Leave a Comment
Online sales are increasingly on the rise. There are three main dimensions to understanding why this is occurring including; Convenience, Choice, and Value. But increasingly, it is also all about instant gratification.
- Perpetual Shopping Carts Increase Conversion| Leave a Comment
Perpetual shopping carts are the top choice among ecommerce website upgrades that will increase conversions. I look into some of the other top choices to increase conversions….
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