- Today In Online Marketing | Wednesday June 11, 2008| Leave a Comment
A new flavor of Google Trends By Heej Hwang | Google. “The latest version of Google Trends is now live! If you’ve used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can [...]
- Today In Online Marketing Tuesday June 10, 2008| Leave a Comment
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.” [...]
- Today In Online Marketing News – Monday, June 9 2008| Leave a Comment
Today In Online Marketing News – Monday, June 9 2008 Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. “Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and M&A deals in various [...]
- Today In Online Marketing News – Sunday June 8, 2008| Leave a Comment
Today In Online Marketing News – Sunday June 8, 2008 Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. “As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.” Who [...]
- Wii Fit Girl And the Power Of Viral Marketing| Leave a Comment
I had a few people ping me yesterday about the “Wii Fit Girl” which now has over 9300 DIGGs. More on the video can be found through The Los Angeles Times and Shoemoney.com. The video has been seen some 725,000+ times in the last day.
- Today In Online Marketing News – Friday May 30, 2008| Leave a Comment
How to Fill the Talent Gap By Douglas A. Ready and Jay A. Conger | MIT Sloan Management Review. “It’s no secret that global companies are finding it harder to fill critical jobs these days. They’re struggling to land top recruits in emerging markets, for instance, and haven’t prepared people in their own ranks to [...]
- Today In Online Marketing News – Thursday May 22, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Thursday May 22, 2008. Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.–Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here at a press event Wednesday.” [...]
- Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.” [...]
- Today In Online Marketing News – Thursday, April 24, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Thursday, April 24, 2008 Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused – very practical examples. Ning Valuation Right On By Steve Rosenbaum | AlwaysOn. Ning is valued [...]
- Agencies Look To Engage Consumers – A Recap From Agency Executives| Leave a Comment
Ok, so I have been on an “engagement” kick lately. What better than to look at how the big spenders, the agencies are looking to engage users? I blogged about Saatchi & Saatchi’s Toyota Campaign with YouTube a few days ago – the campaign was very well done. Below is a clip of an interview [...]
