Archive for the ‘Creatives’ Category
Thursday, May 22nd, 2008
Here are some of the articles that caught my attention today: Thursday May 22, 2008.
Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.--Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here ...
Posted in Creatives, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Thursday, April 24th, 2008
Here are some of the articles that caught my attention today: Thursday, April 24, 2008
Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused - very practical examples.
Ning Valuation Right On By Steve Rosenbaum ...
Posted in Creatives, Legal, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Wednesday, April 9th, 2008
Ok, so I have been on an “engagement” kick lately. What better than to look at how the big spenders, the agencies are looking to engage users? I blogged about Saatchi & Saatchi’s Toyota Campaign with YouTube a few days ago – the campaign was very well done.
Below is a ...
Posted in Advertising Agencies, Creatives, Monitization, Online Marketing | No Comments »
Tuesday, April 8th, 2008
Here are some of the articles that caught my attention today: Tuesday April 8, 2008
Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn" (pdf). The title is self-explanatory. Readers interested in ...
Posted in Behavioral Targeting, Creatives, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Tuesday, April 8th, 2008
Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here.
Of particular interest was an article by the publication titled, Getting Engaged: ...
Posted in Advertising Agencies, Creatives, Social Networking, Video Advertising | No Comments »
Monday, March 17th, 2008
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser ...
Posted in Competitive Intelligence, Creatives, Online Marketing | 2 Comments »
Tuesday, March 11th, 2008
With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics.
The ...
Posted in Advertising Agencies, Creatives, Monitization, Online Marketing, Video Advertising | No Comments »
Thursday, February 21st, 2008
Often times the topic of relevancy is brought up when discussing ways to get a lift out of online marketing initiatives. Relevancy in particularly is often times associated with creatives, or banners and emailers. More so now, relevancy is also about a specific landing page or pages that targeted traffic ...
Posted in Creatives, Monitization, Online Marketing | No Comments »
Wednesday, February 20th, 2008
Video is all the hype of late, especially when it comes to online advertising. As advertisers we are always looking to target new verticals and distribution channels. Video Ads are appealing for a number of different reasons, but do they add value? Specifically, do they ad value for direct response ...
Posted in Advertising Agencies, Creatives, Video Advertising | No Comments »
