• Today In Online Marketing News – Tuesday April 8, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday April 8, 2008 Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn” (pdf). The title is self-explanatory. Readers interested in recession marketing online should read [...]

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  • Toyota’s Engagement Campaign with YouTube| Leave a Comment

    Knowledge @ Wharton published by the Wharton School of the University of Pennsylvania provides some great analysis of current business trends. I frequency read the Marketing section and would encourage all readers to subscribe to their RSS feed here. Of particular interest was an article by the publication titled, Getting Engaged: Advertisers Search for Their [...]

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  • Does Banner Advertising Still Work? A DR Advertisers Perspective| 4 Comments

    With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently. As a DR advertiser I always look for an [...]

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  • The Future of Online Video Advertising – CPA| Leave a Comment

    With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same. They have high CPM’s (cost per thousand impressions) and low, unjustifiable click-through rates, not to mention back-end metrics. The leaders in the space [...]

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  • Relevancy And Online Marketing| Leave a Comment

    Often times the topic of relevancy is brought up when discussing ways to get a lift out of online marketing initiatives. Relevancy in particularly is often times associated with creatives, or banners and emailers. More so now, relevancy is also about a specific landing page or pages that targeted traffic is sent to. Clearly this [...]

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  • Video Ad Networks| Leave a Comment

    Video is all the hype of late, especially when it comes to online advertising. As advertisers we are always looking to target new verticals and distribution channels. Video Ads are appealing for a number of different reasons, but do they add value? Specifically, do they ad value for direct response acquisition based advertisers? There are [...]

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  • What Do Jackie Moon and “The Connected Agency” Have In Common?| Leave a Comment

    On Friday, February 8th Forrester Research, Inc. released a reported called, “The Connected Agency” in which they tear into the advertising agencies. According to Peter Kim, the co-author of the report, “I can’t say there’s an agency now that’s the agency of the future.” That’s harsh, but the report goes on to state that agencies [...]

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  • Increase or Decrease in CPM Rates?| Leave a Comment

    There was much discussion closing out 2007 and into January regarding CPM rates. Would these rates continue to rise, would they fall, what about the state of the economy? The focus should not be about rates increasing or decreasing, rather the ability to convert the traffic that is being purchased. There will always be certain [...]

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