• Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers?| Leave a Comment

    If you are advertising on Facebook and want to target users who have set their relationship statuses to Domestic Partnership or Civil Union you’re out of luck, kind of.

    Previously, Facebook users could set their relationship status to: single, in a relationship, married, engaged, it’s complicated, in an open relationship, widowed, separated, and divorced. Facebook has now added two new additions to the relationship status, Domestic Partnerships and Civil Unions. With these additions, you would think that Facebook would allow for online marketers to target these users. Domestic Partnerships and Civil Unions theoretically open up new doors for marketers to reach these demographics. The problem is, as of today, Facebook only allows advertisers to target by the following; Single, Engaged, In a relationship, and Married.

    Advertisers will hopefully be able to create specific campaigns and corresponding landing pages to target gay and lesbian users on Facebook in the near future through Facebook Ads.

    As it currently stands, advertisers and marketers have to get a little more advanced and target users that have previously granted permission through the Like button and application installs to be able to target users who’s statuses are set to Domestic Partnerships and Civil Unions. An advertiser would in theory need to go through a company like Zynga, or a company that had access to large amounts of user data to be able to target users whose relationship statuses were set to Domestic Partnerships or Civil Unions.

    Hopefully in the near future, Domestic Partnerships and Civil Unions will be added to the advanced demographics section through Facebook advertising to make this a more mainstream option for marketers.

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  • The Rise Of Reward Payment Methods Online | Zynga And American Express Partner| Leave a Comment

    It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going.

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  • Facebook Social Plugins Hits 100,000+ Sites In Under A Month!| Leave a Comment

    While attending the F8 Conference last month in San Francisco, I remember sitting through the Keynote and individual breakout sessions thinking to myself, “Wow Facebook really has something big going on.” I left the conference excited by what I had heard. During Mark Zuckerberg’s demo, he showed how the Facebook social plugins would integrate into sites like CNN. Of course, right when I went back to my hotel room that night, I tried it out.

    Click the above link to read more…

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  • Facebook And Privacy – A Brief History| Leave a Comment

    Facebook has been in the news a lot lately regarding their privacy changes and at times, issues. I came across a great interactive post recently titled, The Evolution of Privacy on Facebook by Matt Mckeon.

    Spend some time clicking on the years on the right-hand-side and you can see how over the last few years, more and more of users information has become public. Search and organic listings, obviously played a role in doing this, but Facebook also has a philosophy to open-up the internet or to enable sharing. As much as this has come under fire by privacy watchdogs, there has also been a lot of good that everyone seems to forget about.

    Click on the title to read more…

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