Archive for the ‘Fraud’ Category
Tuesday, June 17th, 2008
Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. "Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It's Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels."
Social Networking ...
Posted in Ad Networks, Affiliate Marketing, Behavioral Targeting, Fraud, Legal, Monitization, Social Networking | No Comments »
Wednesday, May 28th, 2008
Web users 'getting more ruthless' BBC News. Web users are getting more ruthless and selfish when they go online, reveals research.
How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. "I'm just back from the eMetrics Marketing Optimization Summit in London. It was a busy two ...
Posted in Affiliate Marketing, Competitive Intelligence, Fraud, Legal, Mergers And Acquisitions, Monitization, Rankings, Social Networking | No Comments »
Wednesday, May 7th, 2008
Here are some of the articles that caught my attention today: Wednesday May 7, 2008
When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...
Posted in Behavioral Targeting, Fraud, Mergers And Acquisitions, Online Marketing, Recession Marketing, Social Networking | No Comments »
Friday, April 11th, 2008
Here are some of the articles that caught my attention today: Friday April 11, 2008
AOL’s Falco Gets Something Right By Stacey Higginbotham | Gigaom.com. Discussed is the need for social networks to make their networks relevant for advertisers and users.
Gartner Says Vista Will Collapse. And That’s Why The ...
Posted in Ad Networks, Fraud, Mergers And Acquisitions, Social Networking | No Comments »
Thursday, March 27th, 2008
For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google's, Ad Traffic Quality Resource Center.SHARETHIS.addEntry({ title: "Resource | How To Prevent Fraud", url: "http://www.marcporcelli.com/2008/03/27/resource-how-to-prevent-fraud/" });
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Wednesday, March 26th, 2008
I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online ...
Posted in Affiliate Marketing, Fraud, Legal, Monitization, Online Marketing | 2 Comments »
