• Today In Online Marketing | Tuesday, June 16, 2008| Leave a Comment

    Hydra Network Debuts Transparent CPA Network By Tameka Kee | MediaPost.com. “Cost-per-acquisition (CPA) ad network provider Hydra Network has added another facet to its roster of advertising options. It’s Hydra Elite, a fully transparent network compiled of nearly two dozen high-volume publishers in the display, email and search channels.” Social Networking Gets a Sanity Check [...]

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  • Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment

    Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]

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  • Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]

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  • Today In Online Marketing News – Friday April 11, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday April 11, 2008 AOL’s Falco Gets Something Right By Stacey Higginbotham | Gigaom.com. Discussed is the need for social networks to make their networks relevant for advertisers and users. Gartner Says Vista Will Collapse. And That’s Why The Yahoo Deal Must Happen by [...]

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  • Resource | How To Prevent Fraud| Leave a Comment

    For readers interested in online marketing fraud Google has some advice on preventing it. Specifically Google emphasizes the usefulness of analyze incoming IP addresses. For more information on click fraud try Google’s, Ad Traffic Quality Resource Center.

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  • How To Reduce Affiliate Fraud – Delay Payments Two To Four Months| 4 Comments

    I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online Advertising” which outlines the main [...]

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