Archive for the ‘Legal’ Category
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Thursday, April 24th, 2008
Here are some of the articles that caught my attention today: Thursday, April 24, 2008
Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused - very practical examples.
Ning Valuation Right On By Steve Rosenbaum ...
Posted in Creatives, Legal, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Tuesday, April 22nd, 2008
Here are some of the articles that caught my attention today: Tuesday, April 22, 2008
Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens.
Google Isn’t ...
Posted in Legal, Recession Marketing | No Comments »
Monday, April 14th, 2008
Here is an article that caught my attention today: Monday April 14, 2008
The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com.
Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers ...
Posted in Ad Networks, Legal, Monitization, Online Marketing | No Comments »
Friday, April 11th, 2008
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in.
As one would suspect the ad industry is ...
Posted in Ad Networks, Behavioral Targeting, Legal, Monitization, Online Marketing | No Comments »
Sunday, April 6th, 2008
I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI.
Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. ...
Posted in Code, Legal, Monitization, UK Marketing | No Comments »
Friday, April 4th, 2008
There has been so much talk about Phorm and privacy concerns in the UK, but over here in the United States it’s been fairly quite. NebuAd is getting some attention such as a post the appeared on AlwaysOn’s blog called Selling (to) the Community and most recently Right-Now Buyers.
In the ...
Posted in Legal, Mergers And Acquisitions, Monitization, UK Marketing | No Comments »
Wednesday, March 26th, 2008
I came across a very interesting study by Benjamin G. Edelman last night titled, “Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud.” There is also a useful Q&A synopsis that can be found via Harvard Business’s Working Knowledge, titled, “Reducing Risk with Online ...
Posted in Affiliate Marketing, Fraud, Legal, Monitization, Online Marketing | 2 Comments »
Monday, March 10th, 2008
I had all these great ideas on what to blog about today, but Monday took its toll on me. That being said, there were two significant articles I read today which tie into one another.
The first article was To Aim Ads, Web is Keeping Closer Eye on You which ...
Posted in Legal, Monitization, Online Marketing, Recession Marketing, UK Marketing | 2 Comments »
