• Today In Online Marketing News – Tuesday June 3, 2008| Leave a Comment

    The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. “Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going down this yellow brick road [...]

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  • Today In Online Marketing News – Friday May 30, 2008| Leave a Comment

    How to Fill the Talent Gap By Douglas A. Ready and Jay A. Conger | MIT Sloan Management Review. “It’s no secret that global companies are finding it harder to fill critical jobs these days. They’re struggling to land top recruits in emerging markets, for instance, and haven’t prepared people in their own ranks to [...]

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  • Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment

    Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]

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  • Today In Online Marketing News – Tuesday, May 6, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday, May 6, 2008. The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up!.” [...]

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  • Today In Online Marketing News – Friday, April 25, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Friday, April 25, 2008 Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm? Three Reasons Your Visitors Don’t Convert to Leads By Bryan Eisenberg | The [...]

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  • Today In Online Marketing News – Thursday, April 24, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Thursday, April 24, 2008 Engagement is great, but show me the money By Bill Seely | iMediaConnection.com. This is a great read for anyone who is ROI focused – very practical examples. Ning Valuation Right On By Steve Rosenbaum | AlwaysOn. Ning is valued [...]

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  • Today In Online Marketing News – Tuesday, April 22, 2008| Leave a Comment

    Here are some of the articles that caught my attention today: Tuesday, April 22, 2008 Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens. Google Isn’t The Only One By Clarie [...]

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  • Today In Online Marketing News – Monday April 14, 2008| Leave a Comment

    Here is an article that caught my attention today: Monday April 14, 2008 The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com. Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers enjoy could be [...]

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  • Online Privacy: The Network Advertising Initiative (NAI) And The FTC| Leave a Comment

    Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in. As one would suspect the ad industry is arguing that new regulations [...]

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  • The Technology Behind Phorm And NebuAd: Deep Packet Inspection (DPI)| Leave a Comment

    I have been talking a lot about Phorm and NebuAd’s ISP targeted advertising lately. What I have not touched on is the technology behind this ISP based targeted advertising. The technology is called Deep Packet Inspection or DPI. Deep Packet Inspection is also the technology behind the whole Network Neutrality debates. Network neutrality is defined [...]

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