- Working Remotely| Leave a Comment
For the past ten years, I have spent most of my workday working remotely. Generally this is done out of my house or one of my employers offices. Teleworking is rapidly gaining popularity…
- The Twitter Translation Advantage| Leave a Comment
Finding it hard to get new followers on Twitter? Try using posting your Tweets in a different language through an easy tool discussed here.
- How To Track Your Competitors Online| Leave a Comment
Although I don’t spend as much time as I did in my previous position tracking my competitors, I still check in from time-to-time to see what’s going on. A few days ago I stumbled upon an interesting article, 14 Tools to Legally Spy On Your Competition. There are some pretty interesting tools on this site. [...]
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
- Online Dating in The New York Times & The Washington Post| Leave a Comment
This past weekend both the New York Times and the Washington Post featured articles about online dating.
- The Importance of Landing Page Design| 1 Comment
Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?
- Why are people online?| Leave a Comment
Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies – this pretty much sums it up doesn’t it.
- When Users Pay Attention To Online Ads| Leave a Comment
Have you ever wondered when users are more likely to pay attention to an online advertisement? eMarketer has research that tells us when and by what age…
- Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations| 1 Comment
Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?
- Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.
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