- Demand Side Platform’s (DSP) And Why You Should Care!| 1 Comment
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.
- The Online Value Chain| Leave a Comment
The online value chain – in graphical format.
- Working with Online Ad Networks| Leave a Comment
Being that I work at Epic Advertising and have been a customer of other online ad networks, I would like to think I have a firm understanding of the online network space. Today, eMarketer released an article titled, “Pros and Cons of Online Ad Networks” which has some very interesting pointers.
- Huge Oppertunity To Advertise Online In Canada?| Leave a Comment
The portal partnership between Microsoft and Bell Canada comes to an end on September 1st – this potentially means huge opportunity for online advertisers in Canada.
- The Importance of Relationships In Online Marketing| Leave a Comment
Relationships are the perhaps the best asset to individuals working in the online marketing field, but why are they so important?
- Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?
- The Challenge of Remnant Inventory| Leave a Comment
There has been some great debate recently concerning remnant inventory online. Is the issue technology, people, the competitive marketplace or all of the above?
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
- Who Are The Top Online Publishers?| Leave a Comment
Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, “the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]
- Social Media and Big Brands| Leave a Comment
What are the top big brands online? A new study released by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement
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