• Working with Online Ad Networks| Leave a Comment

    Being that I work at Epic Advertising and have been a customer of other online ad networks, I would like to think I have a firm understanding of the online network space. Today, eMarketer released an article titled, “Pros and Cons of Online Ad Networks” which has some very interesting pointers.

  • Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment

    There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…

  • Who Are The Top Online Publishers?| Leave a Comment

    Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, “the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]

  • Social Media and Big Brands| Leave a Comment

    What are the top big brands online? A new study released by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement

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