Archive for the ‘Media Buying’ Category
Friday, August 15th, 2008
Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant - anyone interested ...
Posted in Ad Networks, Advertising Agencies, Creatives, Legal, Media Buying, Monitization, Online Marketing, Rankings, Social Networking | No Comments »
Thursday, July 10th, 2008
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. "Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Video Advertising | No Comments »
Thursday, July 3rd, 2008
Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. "It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story."
Debating the Long Tail By Chris Anderson | Harvard ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Rankings, Search Marketing, Social Networking | No Comments »
Tuesday, July 1st, 2008
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com "CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide."
Performics Becomes ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Social Networking | No Comments »
Sunday, June 22nd, 2008
Are The Social Networking Greats Nearing Their Limits? By Paul Glazowski | Mashable.com. "So comScore [CNET] tells us Facebook surpassed MySpace in worldwide visitors for the first time. This shift evidently occurred sometime in the last few months, between March and May....Yawn..."
m0serious provides advice on Design
SHARETHIS.addEntry({ title: "Today In Online ...
Posted in Affiliate Marketing, Creatives, Media Buying, Social Networking | No Comments »
Saturday, June 21st, 2008
Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. "The Yahoo resignation parade is getting so popular that Wired contributing editor Matt Honan created a Do-It-Yourself Resignation Letter, just fill in the blanks and hit submit (nice subject line on that email, by the way)."
The iPhone's Next Frontier: ...
Posted in Ad Networks, Affiliate Marketing, Media Buying, Mergers And Acquisitions, Monitization, Search Marketing, Social Networking | No Comments »
Friday, June 20th, 2008
Brought to You by . . . Anyone? By Peter Whoriskey | The Washington Post. "One of the nation's leading sponsors of online media, Rob Wrubel lays out as much as $20 million a month for Internet ads. Over time, his firm's ad buys have supported a wide spectrum of ...
Posted in Advertising Agencies, Affiliate Marketing, Creatives, Media Buying, Monitization, Search Marketing | No Comments »
Thursday, June 19th, 2008
Web use at work can be constructive, study says By Associated Press | Cnn.com. "It's no secret that people sneak in some personal e-mail and Web surfing when they're supposed to be working."
NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. "With lawmakers gearing up to ...
Posted in Ad Networks, Behavioral Targeting, Legal, Media Buying, Monitization, Rankings, Search Marketing, Social Networking | No Comments »
Wednesday, June 18th, 2008
5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. "Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Monitization, Online Marketing, Recession Marketing, Social Networking | No Comments »
Monday, June 16th, 2008
What media buyers need to know about video By Dawn Anfuso |iMediaConnection.com. "Recent statistics make it clear that a major player in the future of media buying will be video. Although video advertising accounted for only 2 percent of all online advertising spending in 2007, according to the IAB Report ...
Posted in Media Buying, Social Networking | No Comments »
