<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marc Porcelli &#187; Media Buying</title>
	<atom:link href="http://www.marcporcelli.com/category/media-buying/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
	<lastBuildDate>Wed, 23 Feb 2011 03:27:29 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Demand Side Platform&#8217;s (DSP) And Why You Should Care!</title>
		<link>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/</link>
		<comments>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:33:16 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=557</guid>
		<description><![CDATA[Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.  ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Online Value Chain</title>
		<link>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/</link>
		<comments>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/#comments</comments>
		<pubDate>Tue, 04 May 2010 01:52:22 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=551</guid>
		<description><![CDATA[The online value chain - in graphical format. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/05/03/the-online-value-chain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Working with Online Ad Networks</title>
		<link>http://www.marcporcelli.com/2009/10/06/working-with-online-ad-networks/</link>
		<comments>http://www.marcporcelli.com/2009/10/06/working-with-online-ad-networks/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 01:03:51 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=518</guid>
		<description><![CDATA[Being that I work at Epic Advertising and have been a customer of other online ad networks, I would like to think I have a  firm understanding of the online network space. Today, eMarketer released an article titled, "Pros and Cons of Online Ad Networks" which has some very interesting pointers.]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/10/06/working-with-online-ad-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Huge Oppertunity To Advertise Online In Canada?</title>
		<link>http://www.marcporcelli.com/2009/08/30/huge-oppertunity-to-advertise-online-in-canada/</link>
		<comments>http://www.marcporcelli.com/2009/08/30/huge-oppertunity-to-advertise-online-in-canada/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 13:33:33 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=500</guid>
		<description><![CDATA[The portal partnership between Microsoft and Bell Canada comes to an end on September 1st - this potentially means huge opportunity for online advertisers in Canada. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/30/huge-oppertunity-to-advertise-online-in-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of Relationships In Online Marketing</title>
		<link>http://www.marcporcelli.com/2009/08/28/the-importance-of-relationships-in-online-marketing/</link>
		<comments>http://www.marcporcelli.com/2009/08/28/the-importance-of-relationships-in-online-marketing/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:36:42 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Personal effectiveness]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=490</guid>
		<description><![CDATA[Relationships are the perhaps the best asset to individuals working in the online marketing field, but why are they so important? ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/28/the-importance-of-relationships-in-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Now Allowing Ad Networks To Buy AdSense Inventory</title>
		<link>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/</link>
		<comments>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:33:59 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=487</guid>
		<description><![CDATA[Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive - how will this affect you? ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Challenge of Remnant Inventory</title>
		<link>http://www.marcporcelli.com/2009/08/25/the-challenge-of-remnant-inventory/</link>
		<comments>http://www.marcporcelli.com/2009/08/25/the-challenge-of-remnant-inventory/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 01:48:48 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=478</guid>
		<description><![CDATA[There has been some great debate recently concerning remnant inventory online. Is the issue technology, people, the competitive marketplace or all of the above? ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/25/the-challenge-of-remnant-inventory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disney Studying Which Online Ads Work Best &#124; Post-Click Value?</title>
		<link>http://www.marcporcelli.com/2009/07/27/disney-studying-which-online-ads-work-best-post-click-value/</link>
		<comments>http://www.marcporcelli.com/2009/07/27/disney-studying-which-online-ads-work-best-post-click-value/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 02:46:25 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=339</guid>
		<description><![CDATA[There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what's out there. The question being asked is whether post-click carries any value...]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/07/27/disney-studying-which-online-ads-work-best-post-click-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Are The Top Online Publishers?</title>
		<link>http://www.marcporcelli.com/2009/07/24/who-are-the-top-online-publishers/</link>
		<comments>http://www.marcporcelli.com/2009/07/24/who-are-the-top-online-publishers/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 20:31:33 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=318</guid>
		<description><![CDATA[Although this is not new (this originally came out in June) it is none-the-less a great list of the top online publishers. The list is derived from by MediaPost, &#8220;the RPUU, an acronym that stands for revenue per unique user reached by an individual publisher. The RPUU is derived from simple math based on our [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/07/24/who-are-the-top-online-publishers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media and Big Brands</title>
		<link>http://www.marcporcelli.com/2009/07/21/social-media-and-big-brands/</link>
		<comments>http://www.marcporcelli.com/2009/07/21/social-media-and-big-brands/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 11:42:58 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=300</guid>
		<description><![CDATA[What are the top big brands online? A new study released by analyst Charlene Li of the Altimeter Group and Wetpaint ranks the top 100 brands by social media engagement]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/07/21/social-media-and-big-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

