Media Buying | Marc Porcelli

Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations| 1 Comment
Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?

Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…

Huge Opportunities Exist in The Online Dating Space| 3 Comments
I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year. One concussion is that there is a vast amount of opportunity.

Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.

Blimp Advertising| Leave a Comment
So I tried something different while on vacation one day this past week – I left my BlackBerry back in my room and went to the beach with my family away from the work world. Although I suffered slight separation anxiety at first, it felt great to be away from work! But it didn’t last [...]

Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]

Recession Perspective From Around The ‘Net| Leave a Comment
I have complied a few key articles that I though wold be relevant to the reader of this blog: ENGAGE Consumers And Beat Any Crisis by Scott Nelson | Adotas.com ContentNext Special Analysis: Positive Bias: The Problem With the Latest Online Ad Forecasts by Amanda Natividad | PaidContent.org Some Respite for Consumers as Ad Clutter [...]

Online Marketing Recession Updates| Leave a Comment
Like all online marketers, I have been keeping close tabs on any signs of slowing ad spend. Working in the direct response world, I really haven’t seen any major signs of turbulence. There are some advertisers that are not expanding on new unproven initiatives, but I expect these are temporary delays (one or two quarters). [...]

A Marriage Proposal Amid A Credit Crisis| Leave a Comment
Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities. With the weak US dollar, advertisers in the UK and European marketplace are positioned very [...]

Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K| Leave a Comment
Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]

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Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers? http://ff.im/yDDtJ 2011/02/23
How Apple And Google Can Make The Subscription Models Work for Advertisers http://ff.im/yxT7x 2011/02/22
Creating Conditions | Disease Branding and Online Marketing http://ff.im/uMNSg 2010/12/07
The Rise Of Reward Payment Methods Online | Zynga And American Express Partner http://ff.im/uL7Ij 2010/12/07
Hooked On Technology http://ff.im/lI6qQ 2010/06/09