- Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- Online vs’ TV, VC and M&A Deals, Lotame Closes $13M Funding Round| Leave a Comment
More American’s are getting their news on the television versus the internet. As expected the younger the demographic, the more news is consumed online – more here. Paid content has released, Online Advertising VC and M&A Deals In The Last Year. This is just a tidbit, but there are some interesting statistics. For example, there [...]
- Today In Online Marketing, Monday, July 14, 2008| Leave a Comment
Emerging media growth slowdown ahead by Helen Leggatt | Bizreport.com. “The growth in emerging media is slowing in the U.S., according to a recently released report from MAGNA, although some platforms are still showing strong growth and potential.” Incentivized Marketing – An Updated Look by Jay Weinberg | jayweintraub.com “Over the years, I’ve written a [...]
- Today In Online Marketing | Friday, July 11, 2008| Leave a Comment
Internet Bigcos – How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. “In this post we provide data that shows how public market investors see 7 of the Internet bigcos we listed in our current poll (repeated below). In particular this data provides some background insight into the the “sound and fury” surrounding Yahoo. [...]
- Today In Online Marketing | Thursday, July 10, 2008| Leave a Comment
Yahoo And Turner In Sports Ads And Content Deal by Joseph Weisenthal | PaidContent.org. “Turner Broadcasting will rep ad sales for various pages across Yahoo (NSDQ: YHOO) Sports, per a new agreement announced this morning. Under the deal, Turner will have exclusive representation over the NBA, Golf and NASCAR pages, in exchange for providing Yahoo [...]
- Today In Online Marketing | Tuesday, July 8, 2008| Leave a Comment
Mean Street: Moonves and Zucker–Goofus and Gallant of American Media The Wall Street Journal. “Remember Goofus and Gallant? The cartoon strip from “Highlights for Children” magazine, a staple of dentists’ and doctors’ office waiting rooms, featured two contrasting boys: Goofus, the rude ne’er do well; and Gallant, the polite do-gooder. Today, Goofus and Gallant reads [...]
- Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment
The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]
- Today In Online Marketing | July 1, 2008| Leave a Comment
CBS Completes CNET Purchase, Broadens CBS Interactive Biz Unit MediaBuyerPlanner.com “CBS has completed its $1.8 billion acquisition of CNET Networks, and has merged the company into a new and expanded CBS Interactive business unit, according to Radio Ink. ComScore ranks the new unit as the eighth-largest web network worldwide.” Performics Becomes Google Affiliate Network by [...]
- Today In Online Marketing | Saturday, June 21, 2008| Leave a Comment
Which SVP At Yahoo Quit Today? By Michael Arrington | Techcrunch.com. “The Yahoo resignation parade is getting so popular that Wired contributing editor Matt Honan created a Do-It-Yourself Resignation Letter, just fill in the blanks and hit submit (nice subject line on that email, by the way).” The iPhone’s Next Frontier: Porn By Jeremy Caplan [...]
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