Archive for the ‘Mergers And Acquisitions’ Category
Sunday, June 8th, 2008
Today In Online Marketing News – Sunday June 8, 2008
Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. "As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees ...
Posted in Creatives, Mergers And Acquisitions, Monitization, Online Marketing, Search Marketing, Social Networking, Video Advertising | No Comments »
Monday, June 2nd, 2008
The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. "Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going ...
Posted in Behavioral Targeting, Legal, Mergers And Acquisitions, Monitization, Social Networking | No Comments »
Thursday, May 29th, 2008
Start Raising Prices Now By George Stalk | Harvard Business Publishing. "We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points:
* You will need to price with the response of your competitors clearly in ...
Posted in Behavioral Targeting, Mergers And Acquisitions, Online Marketing, Recession Marketing | No Comments »
Wednesday, May 28th, 2008
Web users 'getting more ruthless' BBC News. Web users are getting more ruthless and selfish when they go online, reveals research.
How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. "I'm just back from the eMetrics Marketing Optimization Summit in London. It was a busy two ...
Posted in Affiliate Marketing, Competitive Intelligence, Fraud, Legal, Mergers And Acquisitions, Monitization, Rankings, Social Networking | No Comments »
Friday, May 23rd, 2008
Here are some of the articles that caught my attention today: Friday May 23, 2008.
Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Rankings, Search Marketing | No Comments »
Thursday, May 22nd, 2008
Here are some of the articles that caught my attention today: Thursday May 22, 2008.
Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.--Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here ...
Posted in Creatives, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Wednesday, May 21st, 2008
Here are some of the articles that caught my attention today: Wednesday May 21, 2008
Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. ...
Posted in Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Mergers And Acquisitions, Online Marketing, Rankings, Social Networking | No Comments »
Wednesday, May 7th, 2008
Here are some of the articles that caught my attention today: Wednesday May 7, 2008
When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...
Posted in Behavioral Targeting, Fraud, Mergers And Acquisitions, Online Marketing, Recession Marketing, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Monday, May 5th, 2008
Here are some of the articles that caught my attention today: Monday, May 5, 2008
10 experts weigh in on marketing to U.S. Hispanics By Joe Kutchera | iMediaConnection. Executives from AOL Latino, Google and Terra to name a few chime on their experience marketing to Hispanic users.
Netflix Broke ...
Posted in Ad Networks, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
