- Today In Online Marketing Tuesday June 10, 2008| Leave a Comment
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. “The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power “in generating awareness and traffic for, in this case, a brand that doesn’t even exist.” [...]
- Today In Online Marketing News – Monday, June 9 2008| Leave a Comment
Today In Online Marketing News – Monday, June 9 2008 Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. “Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and M&A deals in various [...]
- Today In Online Marketing News – Sunday June 8, 2008| Leave a Comment
Today In Online Marketing News – Sunday June 8, 2008 Google Search Ads Rile Its Big Customers By Emily Steel | The Wall Street Journal. “As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches.” Who [...]
- Today In Online Marketing News – Tuesday June 3, 2008| Leave a Comment
The Fork in the Road for Social Media By Bernard Lunn | ReadWriteWeb.com. “Social networking is at a major fork in the road. Down one road is adding more features to a walled garden and opening up just enough, so that users seldom need to leave. Most sites are going down this yellow brick road [...]
- Today In Online Marketing News – Thursday May 29, 2008| Leave a Comment
Start Raising Prices Now By George Stalk | Harvard Business Publishing. “We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points: * You will need to price with the response of your competitors clearly in mind. * You may [...]
- Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment
Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]
- Today In Online Marketing News – Friday May 23, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Friday May 23, 2008. Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo in doubt, Microsoft is taking [...]
- Today In Online Marketing News – Thursday May 22, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Thursday May 22, 2008. Facebook execs explain profile redesign By Stephanie Olsen | Webware.com “PALO ALTO, Calif.–Facebook plans to unveil a redesign of profile pages in coming weeks to help members cut down on the clutter, executives said here at a press event Wednesday.” [...]
- Today In Online Marketing News – Wednesday May 21, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday May 21, 2008 Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown [...]
- Today In Online Marketing News – Wednesday May 7, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday May 7, 2008 When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with more than 30% of Internet [...]
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