- Huge Oppertunity To Advertise Online In Canada?| Leave a Comment
The portal partnership between Microsoft and Bell Canada comes to an end on September 1st – this potentially means huge opportunity for online advertisers in Canada.
- The Challenge of Remnant Inventory| Leave a Comment
There has been some great debate recently concerning remnant inventory online. Is the issue technology, people, the competitive marketplace or all of the above?
- Increase Revenue Through Up-selling and Cross-Selling| 1 Comment
There are some relatively easy ways to increase your basked size. By incorporating up-sells and cross-cells, not only will your customers be satisfied with their purchases, but they will be much more profitable for you.
- Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment
There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…
- The Importance of Landing Page Design| 1 Comment
Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?
- Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.
- Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…
- Weekly Social Networking Digest| 1 Comment
Jeremiah Owyang has a great weekly social networking digest that he blogs on. I picked out a few key points from his post this week regarding Facebook.
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- Obama Online, 50 Mbps, Online Econonmic Woes & Facebook Verified Apps| Leave a Comment
The Marketing of a President by John Quelch | Harvard Business Review. “When the book is written on this election, it should not be titled The Making of a President but The Marketing of a President. Barack Obama’s campaign is a case study in marketing excellence.” Of similar interest, but with more of an online [...]
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