- Obama Online, 50 Mbps, Online Econonmic Woes & Facebook Verified Apps| Leave a Comment
The Marketing of a President by John Quelch | Harvard Business Review. “When the book is written on this election, it should not be titled The Making of a President but The Marketing of a President. Barack Obama’s campaign is a case study in marketing excellence.” Of similar interest, but with more of an online [...]
- ‘Cold Winds’ Blowing Out Hot 2.0 Air| 1 Comment
Web 2.0 without a doubt has and does have a lot of value, but that being said, there are a ton of organizations – many more that do not provide value, than do. As the economic recession raises the level of accountability, many 2.0 organizations that never really had a feasible business model are closing [...]
- Credit Crisis: Good News For Online Performance Marketers| Leave a Comment
The current credit crisis that we are all dealing with is good news for DR online marketers. Yes that’s right, I said good news. There has never been a better time to be in DR! What we have all been promoting for years is finally coming to fruition, just not the way we all though [...]
- A Marriage Proposal Amid A Credit Crisis| Leave a Comment
Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities. With the weak US dollar, advertisers in the UK and European marketplace are positioned very [...]
- Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| Leave a Comment
A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]
- Tracking Your Competitors Online, Geographic Performance, Recession Marketing, Special K| Leave a Comment
Being that this is an online marketing blog and having a strong interest in competitive intelligence, it only makes sense to focus on competitive intelligence. I came across two articles recently that readers should find interesting. The first, Six Ways to Track Your Competitors Online offers some basic techniques to use. Related is one of [...]
- Google Ad Manager, Importance of Metrics Measurment, Social Media ROI| 1 Comment
Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]
- CPM Rates Decline, Results Demanded!| Leave a Comment
AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]
- CAPTCHA, Azoogle & comScore, and Friendster’s OpenSocial| Leave a Comment
Many users are familiar with CAPTCHA, but did you know it is used for more than just verification? Azoogle (my employer) has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The monthly reach through the Azoogle Ad Display Network now spans over 40 million unique visitors a month, more information [...]
- Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment
Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]
