Online Marketing | Marc Porcelli

Hooked On Technology| Leave a Comment
Are you hooked on technology. Increasingly in this always on work environment that we all seem to be apart of, the answer is yes.

If you are like so many other professionals, you are always online. You may not physically be in front of your computer, but you are “online” at all times via your Blackberry, iPhone, iPad or other smartphone devices. I am one of the individuals that is always online. In fact, it was not until my honeymoon last fall that I even knew there was an option to turn off data on my Blackberry . This (arguably) good feature disabled my email – how pathetic is that!

Now, with more recent studies and media attention, the “always online” mentality is being addressed. Naturally the news is not always that positive. Recently, the New York Times started an investigative series addressing how computers are affecting us called Your Brain on Computers. The first part of the series, Hooked on Gadgets, and Paying a Mental Price is a great read….

Demand Side Platform’s (DSP) And Why You Should Care!| 1 Comment
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.

The Online Value Chain| Leave a Comment
The online value chain – in graphical format.

Connexus Corporation and Epic Advertising Announce Merger| Leave a Comment
Top independent ad network to combine with leading global performance network and search marketing company to form one of the largest privately-owned digital media companies in the world

Leadscon Las Vegas 2010| Leave a Comment
Today was the start of Leadcon 2010 in Las Vegas. The show is again being held this year at the Mirage, but this time with some 2000 attendees. For the individuals that attended last year, you know this a well-organized and very well represented show…

Online Marketing Strategy: The Power of Freebies| Leave a Comment
Always a fan of infomercials since I was a little kid, and fascinated as an adult at just how large the infomercial industry is. The “As Seen on TV” vertical has always been large and has significantly expanded in recent years. This expansion has been turbocharged due to the recession, and larger brand advertisers pulled [...]

2010 Affiliate Summit West (late) Re-cap| Leave a Comment
The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!

Getting Back To Blogging| Leave a Comment
Google’s ongoing clash with the newspaper industry is discussed as well as the anticipated Mobile disruption that Google’s newly announced Nexus One mobile phone will have on the market.

The Key To Sustainable Paid Search Is Relevancy| Leave a Comment
The key to a sustainable paid search model is to create relevant landing pages. When done right, these pages can then be used to attain leads and sales in a highly cost-effective manner that not only increases quality, but can increase volume all while decreasing cost.

Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?

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