Archive for the ‘Online Marketing’ Category
Wednesday, May 21st, 2008
Here are some of the articles that caught my attention today: Wednesday May 21, 2008
Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. ...
Posted in Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Mergers And Acquisitions, Online Marketing, Rankings, Social Networking | No Comments »
Wednesday, May 7th, 2008
Here are some of the articles that caught my attention today: Wednesday May 7, 2008
When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...
Posted in Behavioral Targeting, Fraud, Mergers And Acquisitions, Online Marketing, Recession Marketing, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Monday, May 5th, 2008
Here are some of the articles that caught my attention today: Monday, May 5, 2008
10 experts weigh in on marketing to U.S. Hispanics By Joe Kutchera | iMediaConnection. Executives from AOL Latino, Google and Terra to name a few chime on their experience marketing to Hispanic users.
Netflix Broke ...
Posted in Ad Networks, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Friday, April 25th, 2008
Here are some of the articles that caught my attention today: Friday, April 25, 2008
Should Anti-Spyware Programs Fight Snooping I.S.P.’s? By Saul Hansell | The New York Times. Will spyware software block the cookies needed by ISP targeting companies like Phorm?
Three Reasons Your Visitors Don't Convert to Leads ...
Posted in Ad Networks, Behavioral Targeting, Legal, Mergers And Acquisitions, Online Marketing, Social Networking, UK Marketing | No Comments »
Monday, April 21st, 2008
Here are some of the articles that caught my attention today: Monday, April 21, 2008
Online Advertising Is a Lagging Indicator of a Recession By Saul Hansell | The New York Times. Hansell describes the mood from online marketers as being positive. All in all the online marketing world will not ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Social Networking | No Comments »
Monday, April 14th, 2008
I am off to San Francisco today so posts will be light - if any for the next few days until I am back on Thursday.SHARETHIS.addEntry({ title: "Off to Ad-tech | San Francisco", url: "http://www.marcporcelli.com/2008/04/14/off-to-ad-tech-san-francisco/" });
Posted in Online Marketing | No Comments »
Monday, April 14th, 2008
Here is an article that caught my attention today: Monday April 14, 2008
The Internet Runs on Ad Billions by Randall Rothenberg | Wired.com.
Randall Rothenberg CEO and President of the IAB chimes in on Regulation arguing that it is all advertiser enabled – if the advertisers are regulated the services consumers ...
Posted in Ad Networks, Legal, Monitization, Online Marketing | No Comments »
Friday, April 11th, 2008
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT). With April 11th being the deadline for comments due in to the FTC regarding BT and privacy concerns many organizations are weighing in.
As one would suspect the ad industry is ...
Posted in Ad Networks, Behavioral Targeting, Legal, Monitization, Online Marketing | No Comments »
Thursday, April 10th, 2008
Here are some of the articles that caught my attention today: Thursday April 10, 2008
Ad Nets to Proliferate By Brian Morrissey| AdWeek. According to the Rubicon Project there are currently some 300 ad networks. Growth is expected to continue, “particularly among specialized networks that cater to brand advertisers.” Basically this ...
Posted in Ad Networks, Code, Mergers And Acquisitions, Online Marketing, Social Networking | No Comments »
