• Online Pranksters| Leave a Comment

    I was having breakfast with my family on yesterday when my father mentioned an article that he read on the Globe & Mail. The article my father was referring to is called, Out-of-line pranksters take cover online. My father started with a story about a prank call that took place earlier this year in Manchester, NH at a KFC store…

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  • Working Remotely| Leave a Comment

    For the past ten years, I have spent most of my workday working remotely. Generally this is done out of my house or one of my employers offices. Teleworking is rapidly gaining popularity…

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  • Disney Studying Which Online Ads Work Best | Post-Click Value?| Leave a Comment

    There are many ongoing debates about which online ads work best and if the ads we view have any post-click value. Having overseen some significant multi-million dollar online advertising budgets, naturally I am familiar with what’s out there. The question being asked is whether post-click carries any value…

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  • Google Expands Conversion Optimizer| 1 Comment

    Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]

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  • The Importance of Landing Page Design| 1 Comment

    Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?

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