- How to Effectively Test Your PPC Ads| Leave a Comment
Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.
- How To Build A Perfectly Optimized Page| Leave a Comment
Have you ever wondered how to build a perfectly optimized page? If you want to drive more traffic to your site, you have to read, How Do I Build the Perfectly Optimized Page? from SEOmoz.org.
- Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?
- Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales.
The move should definitely [...]
- The Importance of Landing Page Design| 1 Comment
Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?
- Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations| 1 Comment
Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?
- Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.
- Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…
- Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments
Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.
- A Marriage Proposal Amid A Credit Crisis| Leave a Comment
Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities.
With the weak US dollar, advertisers in the UK and European marketplace are positioned very well [...]
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