• How to Effectively Test Your PPC Ads| Leave a Comment

    Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

  • Google Expands Conversion Optimizer| 1 Comment

    Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales.
    The move should definitely [...]

  • The Importance of Landing Page Design| 1 Comment

    Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?

  • A Marriage Proposal Amid A Credit Crisis| Leave a Comment

    Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities.
    With the weak US dollar, advertisers in the UK and European marketplace are positioned very well [...]

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