Optimization | Marc Porcelli

The Rise Of Reward Payment Methods Online | Zynga And American Express Partner| Leave a Comment
It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going.

Demand Side Platform’s (DSP) And Why You Should Care!| 3 Comments
Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.

How to Effectively Test Your PPC Ads| Leave a Comment
Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.

How To Build A Perfectly Optimized Page| Leave a Comment
Have you ever wondered how to build a perfectly optimized page? If you want to drive more traffic to your site, you have to read, How Do I Build the Perfectly Optimized Page? from SEOmoz.org.

Google Now Allowing Ad Networks To Buy AdSense Inventory| Leave a Comment
Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive – how will this affect you?

Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]

The Importance of Landing Page Design| 1 Comment
Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?

Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations| 1 Comment
Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?

Segmented Acquisition Vs’ Relevant Relationship Building| Leave a Comment
There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building.

Conversions and Order Size Will Replace Clicks and Visits| 2 Comments
Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively…

Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers? http://ff.im/yDDtJ 2011/02/23
How Apple And Google Can Make The Subscription Models Work for Advertisers http://ff.im/yxT7x 2011/02/22
Creating Conditions | Disease Branding and Online Marketing http://ff.im/uMNSg 2010/12/07
The Rise Of Reward Payment Methods Online | Zynga And American Express Partner http://ff.im/uL7Ij 2010/12/07
Hooked On Technology http://ff.im/lI6qQ 2010/06/09

Subscription Options: