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	<title>Marc Porcelli &#187; Optimization</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
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		<title>The Rise Of Reward Payment Methods Online &#124; Zynga And American Express Partner</title>
		<link>http://www.marcporcelli.com/2010/12/06/the-rise-of-reward-payment-methods-online-zynga-and-american-express-partner/</link>
		<comments>http://www.marcporcelli.com/2010/12/06/the-rise-of-reward-payment-methods-online-zynga-and-american-express-partner/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 02:20:12 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=576</guid>
		<description><![CDATA[It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/12/06/the-rise-of-reward-payment-methods-online-zynga-and-american-express-partner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand Side Platform&#8217;s (DSP) And Why You Should Care!</title>
		<link>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/</link>
		<comments>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/#comments</comments>
		<pubDate>Wed, 05 May 2010 19:33:16 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=557</guid>
		<description><![CDATA[Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.  ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/05/05/demand-side-platforms-dsp-and-why-you-should-care/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Effectively Test Your PPC Ads</title>
		<link>http://www.marcporcelli.com/2010/01/13/how-to-effectively-test-your-ppc-ads/</link>
		<comments>http://www.marcporcelli.com/2010/01/13/how-to-effectively-test-your-ppc-ads/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 09:29:27 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=534</guid>
		<description><![CDATA[Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research &#038; Findings. I particularly value what Jonathan has to say being that he was the Founder &#038; Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2010/01/13/how-to-effectively-test-your-ppc-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Build A Perfectly Optimized Page</title>
		<link>http://www.marcporcelli.com/2009/08/29/how-to-build-a-perfectly-optimized-page/</link>
		<comments>http://www.marcporcelli.com/2009/08/29/how-to-build-a-perfectly-optimized-page/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 13:09:52 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=495</guid>
		<description><![CDATA[Have you ever wondered how to build a perfectly optimized page? If you want to drive more traffic to your site, you have to read, How Do I Build the Perfectly Optimized Page? from SEOmoz.org.]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/29/how-to-build-a-perfectly-optimized-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Now Allowing Ad Networks To Buy AdSense Inventory</title>
		<link>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/</link>
		<comments>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:33:59 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Competitive Intelligence]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=487</guid>
		<description><![CDATA[Google is now allowing ad networks to by AdSense inventory. The yield optimization landscape, just got even more competitive - how will this affect you? ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/27/google-now-allowing-ad-networks-to-buy-adsense-inventory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Expands Conversion Optimizer</title>
		<link>http://www.marcporcelli.com/2009/07/23/google-expands-conversion-optimizer/</link>
		<comments>http://www.marcporcelli.com/2009/07/23/google-expands-conversion-optimizer/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 19:52:44 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=314</guid>
		<description><![CDATA[Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Importance of Landing Page Design</title>
		<link>http://www.marcporcelli.com/2009/07/18/the-importance-of-landing-page-design/</link>
		<comments>http://www.marcporcelli.com/2009/07/18/the-importance-of-landing-page-design/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 01:30:48 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Landing Pages]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=287</guid>
		<description><![CDATA[Any online marketer knows that landing pages are important, after all these are the users first impression of your site or specific marketing campaign. But really how important are landing pages?]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/07/18/the-importance-of-landing-page-design/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Seasonality in Online Marketing – Marketing Opportunity Through Usage Fluctuations</title>
		<link>http://www.marcporcelli.com/2009/04/16/seasonality-in-online-marketing-%e2%80%93-marketing-opportunity-through-usage-fluctuations/</link>
		<comments>http://www.marcporcelli.com/2009/04/16/seasonality-in-online-marketing-%e2%80%93-marketing-opportunity-through-usage-fluctuations/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:00:45 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=266</guid>
		<description><![CDATA[Seasonality plays a significant, yet underutilized role in online marketing. We all know about temperate changes in seasonality, but as online marketers, how many of us appreciate the true significance that seasonality plays on our campaigns?]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/04/16/seasonality-in-online-marketing-%e2%80%93-marketing-opportunity-through-usage-fluctuations/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Segmented Acquisition Vs&#8217; Relevant Relationship Building</title>
		<link>http://www.marcporcelli.com/2009/04/14/segmented-acquisition-versus-relevant-relationship-building/</link>
		<comments>http://www.marcporcelli.com/2009/04/14/segmented-acquisition-versus-relevant-relationship-building/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 17:46:50 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Mergers And Acquisitions]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=261</guid>
		<description><![CDATA[There are numerous strategies that can be implemented to acquire new users online. Some organizations will choose to acquire through segmentation, but few acquire or enhance user experience through relevant relationship building. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/04/14/segmented-acquisition-versus-relevant-relationship-building/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversions and Order Size Will Replace Clicks and Visits</title>
		<link>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/</link>
		<comments>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 22:14:51 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=258</guid>
		<description><![CDATA[Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively...]]></description>
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		<slash:comments>2</slash:comments>
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