• Display Ad Prices Plummet: Huge Opportunity To Buy!| 3 Comments

    Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.

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  • A Marriage Proposal Amid A Credit Crisis| Leave a Comment

    Over the past two weeks I have been largely offline. I flew out to London, England on September 22nd to present at the Internet Dating Conference and attend Ad-tech London. Both shows were very busy and full of new opportunities. With the weak US dollar, advertisers in the UK and European marketplace are positioned very [...]

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  • Google Ad Manager, Importance of Metrics Measurment, Social Media ROI| 1 Comment

    Google Ad Manager which has been in beta since March went live yesterday. Some of the key features include Ad Manger third-party support (Ad Networks), support in 32 languages, as well as geo, date, banwidth, browesrs and domain custom targeting. It also of course can be integrated into AdSense campaigns. Users will need an AdSense [...]

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  • Sponsered Text and Email Provide Awarness Lift, Recession Marketing| Leave a Comment

    Yesterday, Yahoo and MediaVest released a study that concluded there is a 160% lift in consumer awareness. The study found that there was a huge impact on brand awareness, perception and purchase intent – interestingly enough, even among consumers who never click on them. Also of note, was a finding that consumers were 20% more [...]

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  • Online vs’ TV, VC and M&A Deals, Lotame Closes $13M Funding Round| Leave a Comment

    More American’s are getting their news on the television versus the internet. As expected the younger the demographic, the more news is consumed online – more here. Paid content has released, Online Advertising VC and M&A Deals In The Last Year. This is just a tidbit, but there are some interesting statistics. For example, there [...]

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  • Today In Online Marketing | Friday, July 4, 2008| Leave a Comment

    Borders.com brings bookstore buzz to Internet by Helen Leggatt | BizReport.com. “The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.” Creating a niche is key for social marketers by Kristina Knight | BizReport.com. “Social [...]

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