- How to Effectively Test Your PPC Ads| Leave a Comment
Have you ever wondered what some of the effective techniques are out there to test your PPC search ads? There is a great presentation that I came across by Jonathan Mendez that I have included below titled, Ad Testing: Research & Findings. I particularly value what Jonathan has to say being that he was the Founder & Chief Strategy Officer of Offermatica’s service unit, OTTO Digital.
- Looking For Way to Improve Your Lead Generation Efforts?| Leave a Comment
Organizations should can always improve their lead generation efforts – discussed are eight ways to get started today.
- Google Introduces Bid Simulator| Leave a Comment
Google this week announced Bid Simulator which is a tool that can give search marketers a sense of cost and scale.
- Google Expands Conversion Optimizer| 1 Comment
Google yesterday announced that they have expanded their Conversion Optimizer functionality. Publishers previously had to attain 50 sales in the last month to have Conversion Optimizer enabled in their accounts. This is definitely good news for smaller publishers, although it can of course be challenging and expensive to even get 15 sales. The move should [...]
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