• Phorm Is Legal, Quality Score Updates, Porn Vs’ Social| Leave a Comment

    A few interesting bits of news this week. First, Phorn was deemed legal this week in the UK, “After conducting its enquiries with Phorm, the U.K. authorities consider that Phorm’s products are capable of being operated in [a legal manner],” the statement read, if users are “presented with an unavoidable statement about the product and [...]

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  • CPM Rates Decline, Results Demanded!| Leave a Comment

    AlwaysON’s Bambi Fransisco interviews Rajeev Goel, co-founder and General Manager of PubMatic about the declining rates on many publishers sites. The rate drops are apparently anywhere between 12 percent and 20 percent, depending on the vertical. The verticals that were hardest hit in July were social networks, entertainment and gaming sites. There is definitely the [...]

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  • CAPTCHA, Azoogle & comScore, and Friendster’s OpenSocial| Leave a Comment

    Many users are familiar with CAPTCHA, but did you know it is used for more than just verification? Azoogle (my employer) has been ranked the 28th largest ad network domestically for July by ComScore, Inc. The monthly reach through the Azoogle Ad Display Network now spans over 40 million unique visitors a month, more information [...]

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  • Google Ad Planner, Top 50 Advertisers, Scrabulous and Facebook| Leave a Comment

    Many publishers (and advertisers) question web statistics, when Google announced back in June that they would be releasing Ad Planner, many people paid attention. I came across a posting today by John Battelle, Exclusive: A Look at Google Ad Planner Data Vs. Comscore that I found relevant – anyone interested in Ad Planner should check [...]

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  • Today In Online Marketing | Friday, July 11, 2008| Leave a Comment

    Internet Bigcos – How The Market Sees Them by Bernaard Lunn | ReadWriteWeb.com. “In this post we provide data that shows how public market investors see 7 of the Internet bigcos we listed in our current poll (repeated below). In particular this data provides some background insight into the the “sound and fury” surrounding Yahoo. [...]

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  • Today In Online Marketing News | Thursday, July 3, 2008| Leave a Comment

    Should You Invest in the Long Tail? By Anita Elberse | Harvard Business Publishing. “It was a compelling idea: In the digitized world, there’s more money to be made in niche offerings than in blockbusters. The data tell a different story.” Debating the Long Tail By Chris Anderson | Harvard Business Publishing. “Anita Elberse, a [...]

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  • Today In Online Marketing | Wednesday, July 2, 2008| Leave a Comment

    The Worst IPO Market on Record? By Spencer E. Ante | BusinessWeek.com. “The first half of 2008 was dismal for venture-backed initial public offerings, and most VCs don’t see the climate improving any time soon.” Web Design Case Study: Community By Helen Walters | BusinessWeek.com. “More and more businesses want an online networking site for [...]

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  • Today In Online Marketing News | Monday, June 30, 2008| Leave a Comment

    Online ad spend growing at “phenomenal rate” By Helen Leggatt | BizReport.com. “Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.” Bringing Health Records Online By Catherine Holahan | BusinessWeek.com. “When he worked in the emergency room, Dr. James Mault often had technology [...]

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  • Today In Online Marketing | Thursday, June 19, 2008| Leave a Comment

    Web use at work can be constructive, study says By Associated Press | Cnn.com. “It’s no secret that people sneak in some personal e-mail and Web surfing when they’re supposed to be working.” NebuAd Accused Of Ignoring Online Privacy Basic Rules By Wendy Davis | MediaPost.com. “With lawmakers gearing up to grill online ad executives, [...]

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  • Today In Online Marketing News – Monday, June 9 2008| Leave a Comment

    Today In Online Marketing News – Monday, June 9 2008 Our New Social Media Deals Report: Charting VC and M&A Deals Over the Last Year By Amanda Natividad | PaidContent.com. “Nearly two years ago we had our first Social Media Deals Report in which we recounted the social media VC and M&A deals in various [...]

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