- Today In Online Marketing News – Wednesday May 28, 2008| Leave a Comment
Web users ‘getting more ruthless’ BBC News. Web users are getting more ruthless and selfish when they go online, reveals research. How Big Brands Embrace Analytics By Neil Mason | The ClickZ Network. “I’m just back from the eMetrics Marketing Optimization Summit in London. It was a busy two days, with presentations on different subjects [...]
- Today In Online Marketing News – Friday May 23, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Friday May 23, 2008. Microsoft Offers Rebates to Shoppers Using Its Search By Miguel Helft | The New York Times. “With its share of the Internet search market in steady decline and its pursuit of an alliance with Yahoo in doubt, Microsoft is taking [...]
- Today In Online Marketing News – Wednesday May 21, 2008| Leave a Comment
Here are some of the articles that caught my attention today: Wednesday May 21, 2008 Online Search Ads Faring Better Than Expensive Displays By Stephanie Clifford and Miguel Helft | The New York Times. “In the past few years, Web publishers have made a big bet on booming online advertising revenues. But the economic slowdown [...]
- LiveHTTPHeaders: Online Competitive Intelligence And Ad Networks| 1 Comment
There are many ad networks out there that delivery a ton of inventory. Often times it is the networks that have the best reach which get the most attention. Personally, I could care less what percentage of the population that networks hit, I am interested in inventory that is reasonably priced which converts. Here are [...]
- Traffic Measurement| Leave a Comment
Towards the end of last year there was much discussion about the issues related to traffic measurement. The two companies often times associate with this concern are Neilsen Online and Comscore. Both organizations according to IAB Chief Executive Randall Rothenberg “still [are] relying on panels, a media-measurement technique invented for the radio industry exactly seven [...]
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