Archive for the ‘Recession Marketing’ Category
Friday, July 4th, 2008
Borders.com brings bookstore buzz to Internet by Helen Leggatt | BizReport.com. "The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site."
Creating a niche is key for social marketers by Kristina ...
Posted in Online Marketing, Optimization, Recession Marketing, Social Networking | No Comments »
Wednesday, June 18th, 2008
5 ways to ruin your industry reputation By Sean Cheyney | iMediaConnection.com. "Why is it that some people appear to repel business while others have an abundance of business everywhere they look? On both the buy side and the sell side, a handful of missteps can ruin your industry reputation ...
Posted in Ad Networks, Advertising Agencies, Media Buying, Monitization, Online Marketing, Recession Marketing, Social Networking | No Comments »
Tuesday, June 10th, 2008
Spoof ads run in Philly.com, Inquirer, Daily News By The Inquirer | Philly.com. "The Inquirer, the Philadelphia Daily News and Philly.com ran a series of spoof airline advertisements yesterday that a spokesman said were meant to gauge their collective power "in generating awareness and traffic for, in this case, a ...
Posted in Ad Networks, Behavioral Targeting, Creatives, Mergers And Acquisitions, Monitization, Recession Marketing, Social Networking, Video Advertising | No Comments »
Thursday, May 29th, 2008
Start Raising Prices Now By George Stalk | Harvard Business Publishing. "We are entering a sustained period of inflationary price pressures. This is for real and is different from the past high inflation periods. Three key points:
* You will need to price with the response of your competitors clearly in ...
Posted in Behavioral Targeting, Mergers And Acquisitions, Online Marketing, Recession Marketing | No Comments »
Wednesday, May 7th, 2008
Here are some of the articles that caught my attention today: Wednesday May 7, 2008
When Everything Is Media, What Is Media Worth? By Troy Young | Advertising Age. This is a great article. “The market has struggled to place value on social media as an ad vehicle, but with ...
Posted in Behavioral Targeting, Fraud, Mergers And Acquisitions, Online Marketing, Recession Marketing, Social Networking | No Comments »
Tuesday, May 6th, 2008
Here are some of the articles that caught my attention today: Tuesday, May 6, 2008.
The X Factor: The risky business of ad banners By Sean X Cummings | iMediaConnection. Cummings argues, “The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than ...
Posted in Ad Networks, Advertising Agencies, Affiliate Marketing, Competitive Intelligence, Creatives, Legal, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, Search Marketing, Social Networking | No Comments »
Tuesday, April 22nd, 2008
Here are some of the articles that caught my attention today: Tuesday, April 22, 2008
Security firms scrutinise Phorm | BBC News. This is an interesting one – Phone’s cookies may be blocked by security programs. I can only imagine the lawsuits that will fly if that happens.
Google Isn’t ...
Posted in Legal, Recession Marketing | No Comments »
Wednesday, April 9th, 2008
Here are some of the articles that caught my attention today: Wednesday April 9, 2008
I Saw The Future Of Social Networking The Other Day by Michael Arrington | TechCrunch. Arrington discusses the future of social networking, which appears to be launching soon on the iPhone.
Economy Has Become a Drag on ...
Posted in Affiliate Marketing, Mergers And Acquisitions, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Tuesday, April 8th, 2008
Here are some of the articles that caught my attention today: Tuesday April 8, 2008
Study: 60% Of Large Companies Cutting Marketing Budgets by Michael Learmonth. Summarized in this post is a new study by MarketingSherpa called, “Marketing During An Economic Downturn" (pdf). The title is self-explanatory. Readers interested in ...
Posted in Behavioral Targeting, Creatives, Monitization, Online Marketing, Recession Marketing, UK Marketing | No Comments »
Monday, April 7th, 2008
There was a blog posting in Mashable last night that discussed Magid Abraham’s (CEO of comScore) findings in a recent study. Abraham noted that “online campaigns increase sales more at advertisers’ retail cash registers than on their websites.” The report goes on to state that it is not that ...
Posted in Advertising Agencies, Monitization, Online Marketing, Recession Marketing | No Comments »
