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	<title>Marc Porcelli &#187; Recession Marketing</title>
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	<link>http://www.marcporcelli.com</link>
	<description>Analysis and News from an Online Performance Marketer &#38; Advertiser</description>
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		<title>The Rise Of Reward Payment Methods Online &#124; Zynga And American Express Partner</title>
		<link>http://www.marcporcelli.com/2010/12/06/the-rise-of-reward-payment-methods-online-zynga-and-american-express-partner/</link>
		<comments>http://www.marcporcelli.com/2010/12/06/the-rise-of-reward-payment-methods-online-zynga-and-american-express-partner/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 02:20:12 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=576</guid>
		<description><![CDATA[It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going. ]]></description>
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		<title>Looking For Way to Improve Your Lead Generation Efforts?</title>
		<link>http://www.marcporcelli.com/2009/10/05/looking-for-way-to-improve-your-lead-generation-efforts/</link>
		<comments>http://www.marcporcelli.com/2009/10/05/looking-for-way-to-improve-your-lead-generation-efforts/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:57:26 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=516</guid>
		<description><![CDATA[Organizations should can always improve their lead generation efforts - discussed are eight ways to get started today. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Increase Revenue Through Up-selling and Cross-Selling</title>
		<link>http://www.marcporcelli.com/2009/08/06/increase-revenue-through-upselling-and-cross-selling/</link>
		<comments>http://www.marcporcelli.com/2009/08/06/increase-revenue-through-upselling-and-cross-selling/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 12:15:36 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=376</guid>
		<description><![CDATA[There are some relatively easy ways to increase your basked size. By incorporating up-sells and cross-cells, not only will your customers be satisfied with their purchases, but they will be much more profitable for you. ]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2009/08/06/increase-revenue-through-upselling-and-cross-selling/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Conversions and Order Size Will Replace Clicks and Visits</title>
		<link>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/</link>
		<comments>http://www.marcporcelli.com/2009/04/13/conversions-and-order-size-will-replace-clicks-and-visits/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 22:14:51 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=258</guid>
		<description><![CDATA[Marketers are increasingly under pressure to find more actionable and accountable means to spend their budgets effectively...]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Recession proofing your affiliate marketing</title>
		<link>http://www.marcporcelli.com/2009/04/03/recession-proofing-your-affiliate-marketing/</link>
		<comments>http://www.marcporcelli.com/2009/04/03/recession-proofing-your-affiliate-marketing/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:02:47 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=227</guid>
		<description><![CDATA[There are Ten good reasons to Recession proof your affiliate marketing campaign. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Display Ad Prices Plummet: Huge Opportunity To Buy!</title>
		<link>http://www.marcporcelli.com/2009/01/19/display-ad-prices-plummet-huge-opportunity-to-buy/</link>
		<comments>http://www.marcporcelli.com/2009/01/19/display-ad-prices-plummet-huge-opportunity-to-buy/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:15:59 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Behavioral Targeting]]></category>
		<category><![CDATA[Creatives]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Mergers And Acquisitions]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CPM Rates]]></category>
		<category><![CDATA[Display Prices]]></category>
		<category><![CDATA[Online Display Prices]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=141</guid>
		<description><![CDATA[Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what is was in Q4 2008.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Blimp Advertising</title>
		<link>http://www.marcporcelli.com/2009/01/05/blimp-advertising/</link>
		<comments>http://www.marcporcelli.com/2009/01/05/blimp-advertising/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 20:41:42 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Advertising Agencies]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media Buying]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[accountable marketing]]></category>
		<category><![CDATA[Accountable online marketing]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Goodyear Blimp]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=137</guid>
		<description><![CDATA[So I tried something different while on vacation one day this past week – I left my BlackBerry back in my room and went to the beach with my family away from the work world. Although I suffered slight separation anxiety at first, it felt great to be away from work! But it didn’t last [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Obama Online, 50 Mbps, Online Econonmic Woes &amp; Facebook Verified Apps</title>
		<link>http://www.marcporcelli.com/2008/11/18/obama-online-50-mbps-online-econonmic-woes-facebook-verified-apps/</link>
		<comments>http://www.marcporcelli.com/2008/11/18/obama-online-50-mbps-online-econonmic-woes-facebook-verified-apps/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 12:46:10 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[50 Mbps]]></category>
		<category><![CDATA[Facebook Verified Apps]]></category>
		<category><![CDATA[Obama Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=135</guid>
		<description><![CDATA[The Marketing of a President by John Quelch &#124; Harvard Business Review. &#8220;When the book is written on this election, it should not be titled The Making of a President but The Marketing of a President. Barack Obama&#8217;s campaign is a case study in marketing excellence.&#8221; Of similar interest, but with more of an online [...]]]></description>
		<wfw:commentRss>http://www.marcporcelli.com/2008/11/18/obama-online-50-mbps-online-econonmic-woes-facebook-verified-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Cold Winds&#8217; Blowing Out Hot 2.0 Air</title>
		<link>http://www.marcporcelli.com/2008/11/14/cold-winds-blowing-out-hot-20-air/</link>
		<comments>http://www.marcporcelli.com/2008/11/14/cold-winds-blowing-out-hot-20-air/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:00:50 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Monitization]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[Andrew Frank]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[Cold winds]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Gartner]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=134</guid>
		<description><![CDATA[Web 2.0 without a doubt has and does have a lot of value, but that being said, there are a ton of organizations &#8211; many more that do not provide value, than do. As the economic recession raises the level of accountability, many 2.0 organizations that never really had a feasible business model are closing [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What I Am Reading &#124; November 13, 2008</title>
		<link>http://www.marcporcelli.com/2008/11/13/what-i-am-reading-november-13-2008/</link>
		<comments>http://www.marcporcelli.com/2008/11/13/what-i-am-reading-november-13-2008/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 05:05:57 +0000</pubDate>
		<dc:creator>Marc Porcelli</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Recession Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://www.marcporcelli.com/?p=133</guid>
		<description><![CDATA[Nielsen: 80% of US adults have shopped online since May by Kristina Knight &#124; BizReport.com. &#8220;Online shopping isn&#8217;t going anywhere. According to the latest research from Nielsen Online, nearly 80% of US adults purchased a product online within the last six months. The majority of the purchases have been made in the travel sector.&#8221; Google [...]]]></description>
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		<slash:comments>0</slash:comments>
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